Archive for ‘Social Media’

February 20th, 2014

16 Action Steps You Can Take to Find a Job Using Social Media

Finding a job is a full-time job.

You compile your resume. You craft a cover letter. You scour the Internet for jobs that fit your qualifications. You send applications out, maybe in bulk, maybe one at a time. And then you wait – all the while, you understand that thousands of others are doing the exact same thing.

It’s fine if you’ve printed your resume on watermarked paper and have your shoes shined and suit pressed. But in 2014, that approach might not net the results you really want.

Social recruiting is on the rise, according to a recent Jobvite survey.

Jobvite, a social recruiting site, says social recruiting outperforms job boards, leading to 61% hire rate as compared to 14%. Candidates found on social media take 33% less time to hire and bring a 49% improvement in quality, according to the study.

How can you put social media to work to land your next job? Here are a few tips to get you started.

Facebook
It’s tough to ignore 300 million active users, even for a network more associated with avoidance of work than finding it. After all, it’s second in popularity on the web to Google.

  1. Find the link: Research the hiring manager for a company you’d like to work for. Look for friends or friends of friends you share. You can ask for referrals through them, or contact that hiring manager directly.
  2. Spread the word: Put the word out. All your friends will see your status updates, so let them know you’re in the market. These updates are easily shared, and you could reach a broader audience.
  3. Shop the marketplace: Mine the network you’ve created for opportunities, or just put yourself out there.
  4. Tip: Join groups related to your field. If you have an opportunity to help someone with a referral, definitely take it. This is the sort of thing that can come back to you when you need it.

LinkedIn
You’re probably on LinkedIn, a social network that focuses on professional occupations. But is your profile maximized for the job search?

  1. Look the part: Upload a professional photo for your profile – no selfies, nothing blurry and no avatars.
  2. Go SEO friendly on your profile: Include skills and detailed job descriptions in your profile – that’s what recruiters search for.
  3. Join a group: Connect with others in your field – membership in these groups show up when people search for you. (To join the 60 Second Marketer LinkedIn group, click here.)
  4. Tip: If you get laid off, or otherwise find yourself in the job market, send an email to those in your contacts list with your resume.

Google Plus
Google’s social network and identification service has about 359 million active users. It’s an incredible tool for human connection, for blogs, photo sharing and yes, the job market.

  1. Use your words: Key in on keywords – as with LinkedIn, it’ll make you more searchable. Search Google for the jobs you want, and use terms you see there in your profile. Link to your resume and other social media accounts.
  2. Customize your URL: Visit gplus.to to change your URL from a set of numbers to your name. It’ll be easy to remember, will look better as an email tagline, and you can embed the link on your other social media sites.
  3. Tell your story: Tell your employment history and aspirations with more personality in your about section than you typically would on a resume, cover letter or even on LinkedIn. Google will display some contacts in your G+ Circles and show those you share in common with a recruiter who finds you via search.
  4. Tip: Link to your work and online portfolio in your Google+ profile. I wouldn’t recommend you include your telephone number or address; an email link is safer and sufficient.

Twitter
The popular microblogging social network has a considerable business presence. This makes it easy to follow companies you have interest in and make connections.

  1. Dream big: Find those who do what you want to do – and follow them. Create pertinent content, and turn those contacts into followers. Include portfolio and links to LinkedIn and Google+ profiles.
  2. Follow the company line: Seek out the companies you want to work for. See their job listings and contact them directly. Engage with companies similar to them. Twitter will suggest others in the industry to follow, too.
  3. Loosen up: Showcase your personality. Don’t be stuffy, be clever. Twitter can be casual. Learn about company objectives from their official accounts, and discern the work culture from those who work there.
  4. Tip: Try TwitJobSearch, to see jobs posted on Twitter. It’ll take you straight to the company’s recruiting page. You can also find Twitter accounts that often post job listings.

About the Author: Kimberly Barnes is a content marketer born back when Apple was called “Apple Macintosh,” floppy disks were actually floppy, and #2 pencils were the best way to rewind unraveled cassette tapes. You can find her drinking a non-coffee beverage in Starbucks working diligently to finish her blog or via email at meetkimberlybarnes [at] gmail.com.

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Archive for ‘Social Media’

February 13th, 2014

Four Quick and Easy Things You Can do Today to Rock Your Social Media World

Social Media Quiz

As the 21st century continues to unfold, social media has become an increasingly integral part of our daily lives. From tweeting about our company products to participating in free contests via Facebook, social media has become the way we network, do business, and entertain ourselves.

Despite those facts, last year taught many of us that we cannot use these platforms carelessly. Here are four things you can do to supercharge your social media campaigns quickly and easily:

1. Put Limits on Your Use of Twitter — If You Don’t, Twitter Will do it for You

As many business owners and Internet marketing experts know, Twitter is one of the best channels to use when you want to advertise company products and services. After all, you can open a Twitter account for free and can tweet whatever you’d like in a matter of seconds.

Despite the cost-effective and convenient nature of Twitter, business leaders must use discretion with respect to the number of links to product pages they tweet. Once you’re tweeting more than two or three of these types of links a day, people can interpret your activity as spam and un-follow you.

So be mindful of what you’re sending out to your followers. The reason Twitter puts limits on activity – such as daily tweets, direct messages and the number of people or accounts one can follow – is to reduce the amount of downtime and error messages on the site.

If you start tweeting an absurd number of links, you can even be reported to Twitter. Twitter users are exposed to 58 million tweets per day. A company on average should post no more than 10 times a day, as users are more likely to tolerate a lot of tweets from an individual than they would from a brand or business.

2. Borrow Promotional Ideas From Your Competitors

In many cases, business owners are told to be innovative and creative when they could achieve just as much by being resourceful. Sometimes the best way to boost revenue involves using social media to figure out what your biggest competitors did and adapt those strategies to yours.

Ideally, your business will schedule several social media contests a year and be able to deliver on a consistent schedule. Starting with four campaigns (one per quarter) may be a good way to engage with fans and followers and experience steady social media activity throughout.

In between the contests, companies should be learning from data collected from the previous contest while planning and promoting the upcoming one.

It’s also important to remember that certain contests – such as giveaways and promotions – have rules and regulations. Make sure you know the legalities and guidelines with whichever social media platform you are using to run a campaign.

3. Make It Personal — But Not Too Personal

Adopting a detached, professional tone will not help you attain the type of interaction and conversion that you want. In many cases, business professionals have been surprised to find that being conversational and interactive with prospective clients has often been the key to making the sale and building up a good base of loyal customers.

To make social media personal, it’s important to do things such as posting a photo of yourself and tweeting data that helps people get a sense of your personality. Some examples would be your favorite type of latte from Starbucks or the type of pet you own.

Oreo does a really good job with this type of social marketing. Not only does the popular snack brand have a humorous tone to its tweets and social content, but it engages with fans by retweeting their funny tweets and keeping conversations going about current topics everyone is talking about.

Although social media experts acknowledge that the “make it personal” principle is important on channels such as Twitter and Facebook, many are also recognizing the fact that revealing too much information can be dangerous. Cyber security strategies such as consolidating social media outlets, creating social media training programs for employees, and using secure passwords are a crucial part of protecting your brand’s security.

4. Don’t Talk At Your Audience. Instead, Talk With Them

When you comment on your favorite brand’s Facebook page or send them a tweet and get no response, it can be unsatisfying. When you post about poor customer service with no response, it can be downright infuriating.

Interacting with followers and fans is an essential way for brands not only to engage their audience, but also build a brand following and generate good PR. Fans, along with the rest of the world, will notice when a company is paying attention to them, when a brand is doing something right and when customer service is excelling (like when a brand apologizes to a customer and another person takes notice).

Plus, it’s all unfolding in a public forum. So don’t ignore that grumpy customer. Engage them in the open, answer their questions and address their concerns (with an emoticon smiley face if you’re feeling especially cheerful).

The Big Takeaway
Although social media offers dynamic, cost-effective channels through which to do business and exchange ideas, it is important for users to exercise discretion and wisdom. By carefully considering the information listed above, social media users can make prudent decisions that help them accomplish any personal or professional goal they set for themselves. Good luck!

About the Author: Stacey Waxman is a freelance writer who is passionate about marketing. She enjoys staying up to date on the latest and greatest marketing trends. Stacey encourages your feedback via email

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Archive for ‘Social Media’

February 6th, 2014

How to Shave 25% Off the Time You Spend on Social Media

  Image of stopwatch

By now, you’ve got a handle on how to use tools like Facebook, Twitter and LinkedIn to grow your sales and revenues. You probably use them every day or every week to engage prospects and turn them into customers.

But the question remains — what do you do now? How can you get more from Facebook, Twitter or LinkedIn? Or, more specifically, how can you share more posts on social media while spending less time on social media?

We may have an answer for you. It’s called Swayy. If you haven’t heard of it yet, Swayy is a content discovery tool that serves you content that you can share with your fans and followers.

Image- Swayy

Today, Swayy serves 20,000 social media managers, brands, and agencies and recommends over 4 million pieces of content each month.

Here’s how to get started using Swayy:

Step 1 — Sign Up Using a Social Profile

First, sign up for the free version. That’s right it’s FREE! You can do that by simply entering your Facebook, Twitter, or LinkedIn information.

 

Image- Swayy- Choose a page

Step 2 — Track What Your Audience is Interested in

What’s next? Well, the cool thing is that Swayy will crawl through your shares and tweets along with the your audience’s reactions and retweets and provide you with “Your Trending Sources,” “Topics Matched For Your Audience,” and actual posts by other people that your audience might be interested in.

The neat thing about Swayy is that you don’t have to leave the platform to share that information. You can simply retweet or share the video, article, or post to your followers through your dashboard.

 

Image- Swayy- Connected Page

Since Swayy is a new tool, the founders are constantly improving it. Swayy is now launching an advanced Linked Integration which will let you share content on your LinkedIn personal pages as well as the company page. As Lior Degani explains, “To connect to your company’s page you simply have to go to the connected accounts on the left panel, and click on the LinkedIn tab. Then, choose between your personal profile and the pages your manage. That’s it. Your page is connected and all content you chose to post to LinkedIn will be published as a company update and your company followers will see.”

That was easy!

Step 3 — Post to a Group

Another interesting feature is that you can post on your pages and groups that you manage. All the groups will automatically sync themselves and you can post to them as you would normally do. To post on the group through the dashboard, you can “open the share widget, check the Linked tab, and choose a group from the drop-down menu.” Wow, all the groups at your finger tips!

Image- Swayy- Post to a group

Sway is a platform that you can use not only for your own company pages, but also for your client’s pages. If you’re part of an agency, you can choose to upgrade to Swayy’s agency package or business package, which will let you connect multiple accounts and manage through the various dashboards.

Of course, at the end of the day this platform is only going to be worth it if we are able to see some progress in consumer engagement. To help us keep track of it, Swayy provides it’s business and agency account users with realtime analytics, weekly analytics reports, and advanced content dashboard. This ought to keep us on our toes to stay ahead of the curve.

Well what are you waiting for? Let’s get started and become content leaders! To check out Swayy, click here.

About the Author: 

Shenaz Lilywala writes for the 60 Second Marketer and 60 Second Communications.  She finished her BBA from Goizueta Business School of Emory University in December 2013 in Marketing and Organization & Management and is seeking full time employment in marketing and/or project management.  

 

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Archive for ‘Social Media’

February 5th, 2014

20% of a Consumer’s Time Online is Spent on Facebook, Twitter and Other Platforms

 Image of Social Media

Did you know that 20% of a consumer’s time online is spent on Facebook, Twitter, LinkedIn, Google+ and other social platforms? That’s just one of the facts I learned in this week’s episode of On Air with Jamie Turner.

In the segment, I had the opportunity to interview Erika Brookes, who is the Vice President of Product Strategy at Oracle Social, an enterprise-level social media management platform used by the Fortune 1000.

Erika covers a lot of ground in the interview and said that there are five key things all social media practitioners should be doing when they’re managing their social media programs:

  1. Listen Carefully: This means going beyond just monitoring the conversation. It also includes tracking the sentiment behind the conversations that are happening online about your brand.
  2. Engage Regularly: Best practices include creating a dialogue with customers and prospects; using social as a customer relations tool; and even using it to acquire new customers who are dissatisfied with your competitor’s products. (We cover this concept in-depth in a previous post called “Using a Negative Conversion Strategy to Acquire New Customers for Your Business.“)
  3. Moderate Consistently: One of the goals of any social media program is to ease people into the sales funnel and/or convert them from a frustrated customer to a raving fan. That’s not always easy to do, but if handled properly, it can help turn your business around.
  4. Publish Frequently: Of course, what’s the point of having a social media campaign if you’re not actively publishing content? Social media management platforms like Oracle Social help large businesses publish content in multiple languages across the globe.
  5. Analyze Intentionally: It’s important to understand the distinction between information and insight. Gathering information is terrific, but the real value is when you analyze that information and draw insights from it. When you can do that, you’re golden.

Ready to hear more thoughts and comments from Erica? Great. Check out the full On Air with Jamie Turner episode below.

Special thanks go out to our friends at three squared who film, edit and produce our On Air episodes.

 

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Archive for ‘Social Media’

January 30th, 2014

How to Turn Employees Into Social Marketers

Image of Social Media

Social media for business is shaking up the organizational chart. It’s turning employees into marketers, marketers into change agents, and trainers into technology. It’s good for business, good for employees, and a historic opportunity for marketers to radically expand their influence on the organization.

Everyone’s in Marketing

Most marketers, especially B2B marketers, don’t really understand social. Most marketers use social networks as another broadcast channel, more advertising inventory on which the brand hawks its wares.

That’s not social.

It’s a business cliché that every employee is in sales. Now there’s a new reality: Everyone’s in marketing, too. In the past, marketing departments controlled the company’s marketing channels. Social networking has changed that. Everyone—from the CEO to the night watchman—can use social networks to represent the company, its brand, and its offerings.

That’s social.

Social networking has turned employees into microsites. They’re on LinkedIn, Twitter, and other social networks representing themselves, the company, and the brand. When employees associate themselves with a brand, they become its ambassadors. In the social-driven marketplace, they carry the company flag.

Marketers who devote their budgets driving traffic to their corporate websites are waking up to the fact that those websites are just the beginning. As marketers, they also need to influence the hundreds, thousands, even tens of thousands of employee-operated microsites that also represent the brand.

Social networks aren’t like other marketing channels. Social networks are…well…social. They’re about 1-1 relationships and conversations. They’re about people networking, not brands broadcasting. This media isn’t paid or owned. It’s earned—earned from a company’s employees who are the owners of their social networks.

Marketing as a Corporate Change Agent

Social networking casts the marketing department in the unfamiliar role of corporate change agent. As the access to marketing tools spreads to the full employee base, all those employees become critical pieces of the marketing ecosystem.

The marketing team’s role shifts from executing campaigns to employee enablement. Marketing needs to guide employees to use social in ways that drive brand awareness, generate leads, attract talent, and deepen customer relationships.

Like every change effort, it’s a process. It’s a lot more complicated than placing an ad or optimizing a website. The marketing department must bring the rest of the company to the new world of social business. Marketing is literally leading the rest of the company to the future of business.

Fortunately, the path to that future is fairly clear. In simplest terms, it comes down to three M’s: Mobilize, Maximize, Measure.

  • Mobilize their excitement. Some employees don’t see the point of social networking. Companies need to help employees understand the power of social marketing, how it fits into their daily workflow, and how it’s a win-win for the company and the employee.
  • Maximize their effectiveness. Employees who use social networks effectively do 3 things: create compelling profiles, build robust and relevant networks, and engage those networks with valuable content. Here again, employees need help.
  • Measure their impact. As with any marketing initiative, top performers measure the impact of their activity. If bottom-line contribution isn’t clear, they look at leading indicators like profile quality, network size and relevance, social sharing, and clickthroughs.

Personalized Training at Enterprise Scale

Over the past two years, forward-looking companies and professional services firms have brought social media experts into the office to train employees on social. While many have seen positive results with this approach, it has a significant limitation: it doesn’t scale.

When a manual process doesn’t scale, there’s an opportunity to introduce technology to automate it. That’s exactly what’s happening here. A new breed of training automation tools is starting to upstage manual training, and to deliver the benefits of social business to even the largest companies.

These automated training tools integrate directly with the social networks themselves via each networks’ application programming interface (or “API” for short.) This allows them to pull in an employee’s social data—their profiles, networks, and shared content—from all the employee’s networks and make personalized recommendations based on that data.

Integration directly with the social networks themselves is what sets social training automation apart from traditional e-learning solutions. E-learning solutions explain or simulate a process for the user, without actually executing on them. Automated social training tools actually help the employee, in real time, take the actions required on social networks to be more effective.

Trust is the Basis of Social

Employee online interactions with prospects, customers, and channel partners are based on trust. They connect to those individuals with a strong expectation that they retain full control over who sees and participates in those interactions. That trust is sacred. Without it, social networks degenerate into very noisy broadcasting booths.

Employee networks are similarly sacred. They belong to the employee, and must not be compromised. If employees so much as suspect that someone else is accessing their conversations on social networks, the opportunity to conduct business there is lost.

Companies achieve the best results when they guide, not invade. The best companies offer social training (whether manual or automated) as an employee benefit, a form of professional education or development. They steer clear of top-down mandates (“This is mandatory for all staff!”) in favor of recommendations (“We think this could really help you.”) Most of all, they respect the privacy of their employee’s networks.

Professionals want to use social better. Ask your colleagues about LinkedIn and the vast majority will say, “I’m on it, but I don’t use it very well.” They need help, and they want it.

By helping employees become effective social marketers in a scalable and non-controlling way, marketers can improve company performance and reinvent themselves as company change agents.

About the Author

Image- MIchael Indinopulos Michael Idinopulos is the Chief Marketing Officer for PeopleLinx. He led one of the earliest enterprise-scale deployments of blogs, wikis, and social networking. Michael’s TEDx talk, “Mr. Manager, Tear Down These (Digital) Walls” is available on YouTube. Michael holds a B.A. from the University of Chicago and a Ph.D. in philosophy from U.C. Berkeley.

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