Archive for ‘Social Media’

July 10th, 2014

How Mature Is Your Social Media Marketing Program? [QUIZ]

BabyOnMobile Have you ever wondered where you stand compared to other brands regarding your social media marketing? Or do you have a pretty good idea of where you stand but need some resources on how to take your program to the next level?

Well, look no further. We here at the 60 Second Marketer have developed this quiz to tell you just how mature your program is. In addition, you’ll get links to resources along with your results to help you take your campaigns to the next level of maturity.

Let us know in the comments what your results are!

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Archive for ‘Social Media’

June 29th, 2014

What Department Should Own Social Media?

Social Media Globe

What department owns social media in your company? Is it marketing, the option most people would think of first? Or is it maybe HR, who can keep an eye on everything with a certain set of considerations others may not think of?

If your company is big enough, you may have a communications department separate from marketing, and social media may live there. And some companies (especially in highly technical or regulated industries) even have social media under IT, relying on their technological expertise to ensure information security.


But where should social media actually live in your company? Well, it depends. But what we can definitely tell you is that all 3 (or 4 if you have a separate communications department) of those departments should have a say in what goes on. Policies, guidelines, and standards should be established by every department who would potentially be affected. IT should be able to give input regarding information security. Marketing should help develop the strategy for

But as for who should actually execute your social media strategy, there are several considerations to make:

  • Who has the resources to pay for the necessary advertising and promotion?
  • Who has the manpower to execute the strategy or find an agency that can?
  • Who has the power to make decisions regarding messaging and promotions?

But those considerations are secondary compared to the big question you need to answer:

What is the primary goal of your social media campaign?

There are a lot of different answers to that question, but for our purposes we’ll take a look at the top 5. Based on your answer, you can better narrow down who in your company should own social media operations.

  • Generate leads or sales (or perpetuate your brand) — This is the single most common reason why companies venture into social media. Typically, this sends social media to marketing, and rightfully so. Marketing’s entire job is to understand what makes customers tick, and this makes them the best equipped to use social media as a lead gen or sales tool.
  • Keep interested parties up to date on company and industry happenings — This one is a bit tougher. If it’s simply to keep people in the loop, this would typically go to the communications department. If you work in a highly technical industry and have no comms dept, it may best go to IT. Otherwise, marketing should hang onto it.


  • Recruit new employees — Recruiting is sometimes its own department, or at least a complete subset of HR. If your company’s sole reason for being on social media is for recruiting purposes, HR is the clear winner.
  • Communicate internally — Do you have a communications department? If so, they’re probably responsible for internal communications and should therefore own social media. If you don’t have one, though, HR should handle anything intended for internal purposes, unless it is specifically IT- or marketing-related information being communicated.
  • Share sensitive information and files with others, both within and outside of the organization — IT should always be responsible for information security, even if it’s just to educate other employees. If this is your purpose and IT can’t own social media for one of the other considerations above, it should at least be involved in educating those who do own it.

Hopefully now you have a better idea of where social media should live within your organization. Just remember — the more people you consider when putting together your strategy, the more likely it is to be effective.


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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Archive for ‘Social Media’

June 17th, 2014

Email Marketing Outperforms Social Media in Terms of Reach and Features [INFOGRAPHIC]

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If you’re working on a shoestring budget and are trying to figure out where it would be best used, maybe this infographic can help. Brought to you by Host Papa, it breaks down email marketing and social media marketing to see which outperforms which in what categories. Here are some of the key findings:

  • Social media helps build your audience faster and increases search engine ranking.
  • Email is a fairly inexpensive and easy form of direct response.
  • Social media is growing more, but email is still more widely used.
  • The features and reach on email marketing are surprisingly robust.

See the full infographic here:


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Archive for ‘Social Media’

June 10th, 2014

Social Media Advice From Those Actually Doing Social Media [INFOGRAPHIC]

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Ever wish you could get social media advice from someone in the trenches for big brands every day? Well, now you can.

This infographic from Referral Candy is full of wisdom from some of the top experts in social media. With advice from social media managers of some of the world’s top brands, it offers an insightful look into the world of social marketing. Some of our favorite quotes are:

  • “Having a Twitter account today is like having a Web page 10 years ago.” -Lauren Teague
  • “Think strategically and act with purpose. Think, ‘What does this do for my business?'” -Katie Morse
  • “You can’t be all things to all people, but you can have a real impact where it matters if you stay true to your brand.” -Paul Haskell

Check out the full infographic below:


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

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Archive for ‘Social Media’

June 9th, 2014

How to Boost Social Interaction Via Paid Media on a Shoestring Budget


Lately, organic reach on Facebook (and other sites as well) has become harder and harder to maintain. It’s becoming clear that you need a paid strategy in order to succeed in the social media space these days. So what if you could achieve outstanding daily social results for the same price as a $5.00 footlong from Subway (or less)?

It is time to start setting aside a small budget to garner more social engagement. Luckily, if you follow 4 simple steps, you’ll be able to achieve great social interaction for just a few dollars per day!

#1 – Boost Your Facebook Posts

Adding just $5.00 in promotion to all of your Facebook posts will drastically increase your interaction. A simple $20.00 boost resulted in 178 people either liking, commenting or sharing a post from a company with 50,000+ fans (as seen below). This is well above the typical amount of interaction in which they receive.


Keep in mind, the more compelling the post that you’ll be boosting, the more engagement it will receive. A simple $5.00 post for a company Facebook page with fewer than 10,000 “Likes” will work wonders.

Invest $5.00 per week ($2.50 each) on your two most captivating Facebook posts. This will cost you $20.00 for the month, and you will see a nice boost in your Facebook interaction for the month.

#2 – Advertise YouTube Videos

One of the easiest (and most affordable) ways to receive exposure on social media is to promote a preexisting YouTube video. If you advertise your video for just $1.00 per day for a two-week time span, you’ll be able to obtain close to 1,000 views (especially if you optimize the video properly and the content is captivating!)


With a $12.00 YouTube budget (which you can easily set-up within Google Adwords) I was able to generate 4,281 views for a video about running a social media contest. Did all of the views come from the advertisement? No, and that’s the great thing. The truth is though that giving the video that initial “push” helped the video gain organic traction in addition to the advertisement views.

#3 – Promoted Tweets

We’ve all seen the promoted tweets in our stream. In 2014, it is finally easy for all Twitter users to start reaping the benefits of their advertising platform. Since Twitter became a publicly traded company, the micro blogging website is clearly trying to generate more profit for their bottom line.

If you are running a Twitter account, pick a compelling tweet where you are asking a question that requires a response (or even requests a RT). You’ll want to set-up a sponsored Tweet that targets your core demographic, and promote this tweet for $4. There;s no guarantee that the tweet will go viral, but it will be one of your top performing tweets for the month. And it will only cost you $4.00 to run!


After you seen the results with putting some money behind tweets, it will open your mind to additional opportunities for generating great interaction on Twitter, like lead gen cards.

#4 – Find an Influential Instagram Follower

Find a powerful user on Instagram in a related field that generates a lot of interaction. Reach out to this person and offer them a $5 Starbucks gift card. All they will need to do for you is take a picture that relates to your brand. Make sure they mention you in three separate posts per month. You’d be surprised how approachable some of the top-notch Instagram users will be. Not to mention, people love their coffee!


The result? Users will find your Instagram account trendy and you will start to pick up more followers while also reaching out to a new audience (followers of the influential user). This method may be less tangibly beneficial, and there are sponsored posts on Instagram if you want to stick to the platform. But Influencer marketing has been the most effective outreach method on Instagram for a lot of brands.

There you have it. Follow the steps above, and you will receive great social interaction for just a few dollars per day. Unfortuantely, the current trend of social media is that, if you don’t shell out some cash, your content is going to get buried. But if you are creative with your social media posts and allocate just a few bucks to boost your campaigns, your content should catapult past the competition.


Jason Parks is the Owner of The Media Captain, a Columbus SEO Company and Columbus Digital Marketing Company. TMC is your one stop shop for everything digital. It’s an Ohio Online Marketing Company with one simple goal: to build and drive traffic to your website.

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