Lately, organic reach on Facebook (and other sites as well) has become harder and harder to maintain. It’s becoming clear that you need a paid strategy in order to succeed in the social media space these days. So what if you could achieve outstanding daily social results for the same price as a $5.00 footlong from Subway (or less)?
It is time to start setting aside a small budget to garner more social engagement. Luckily, if you follow 4 simple steps, you’ll be able to achieve great social interaction for just a few dollars per day!
#1 – Boost Your Facebook Posts
Adding just $5.00 in promotion to all of your Facebook posts will drastically increase your interaction. A simple $20.00 boost resulted in 178 people either liking, commenting or sharing a post from a company with 50,000+ fans (as seen below). This is well above the typical amount of interaction in which they receive.
Keep in mind, the more compelling the post that you’ll be boosting, the more engagement it will receive. A simple $5.00 post for a company Facebook page with fewer than 10,000 “Likes” will work wonders.
Invest $5.00 per week ($2.50 each) on your two most captivating Facebook posts. This will cost you $20.00 for the month, and you will see a nice boost in your Facebook interaction for the month.
#2 – Advertise YouTube Videos
One of the easiest (and most affordable) ways to receive exposure on social media is to promote a preexisting YouTube video. If you advertise your video for just $1.00 per day for a two-week time span, you’ll be able to obtain close to 1,000 views (especially if you optimize the video properly and the content is captivating!)
With a $12.00 YouTube budget (which you can easily set-up within Google Adwords) I was able to generate 4,281 views for a video about running a social media contest. Did all of the views come from the advertisement? No, and that’s the great thing. The truth is though that giving the video that initial “push” helped the video gain organic traction in addition to the advertisement views.
#3 – Promoted Tweets
We’ve all seen the promoted tweets in our stream. In 2014, it is finally easy for all Twitter users to start reaping the benefits of their advertising platform. Since Twitter became a publicly traded company, the micro blogging website is clearly trying to generate more profit for their bottom line.
If you are running a Twitter account, pick a compelling tweet where you are asking a question that requires a response (or even requests a RT). You’ll want to set-up a sponsored Tweet that targets your core demographic, and promote this tweet for $4. There;s no guarantee that the tweet will go viral, but it will be one of your top performing tweets for the month. And it will only cost you $4.00 to run!
After you seen the results with putting some money behind tweets, it will open your mind to additional opportunities for generating great interaction on Twitter, like lead gen cards.
#4 – Find an Influential Instagram Follower
Find a powerful user on Instagram in a related field that generates a lot of interaction. Reach out to this person and offer them a $5 Starbucks gift card. All they will need to do for you is take a picture that relates to your brand. Make sure they mention you in three separate posts per month. You’d be surprised how approachable some of the top-notch Instagram users will be. Not to mention, people love their coffee!
The result? Users will find your Instagram account trendy and you will start to pick up more followers while also reaching out to a new audience (followers of the influential user). This method may be less tangibly beneficial, and there are sponsored posts on Instagram if you want to stick to the platform. But Influencer marketing has been the most effective outreach method on Instagram for a lot of brands.
There you have it. Follow the steps above, and you will receive great social interaction for just a few dollars per day. Unfortuantely, the current trend of social media is that, if you don’t shell out some cash, your content is going to get buried. But if you are creative with your social media posts and allocate just a few bucks to boost your campaigns, your content should catapult past the competition.
Jason Parks is the Owner of The Media Captain, a Columbus SEO Company and Columbus Digital Marketing Company. TMC is your one stop shop for everything digital. It’s an Ohio Online Marketing Company with one simple goal: to build and drive traffic to your website.