If you’re reading this, you’re probably interested in writing a guest post for members of the 60 Second Marketer community around the globe. We’re glad you’re here.
Here are a few tips to get you going.
First things first — if you’re not a seasoned writer, this may not be the place for you.
Our readers are sophisticated marketers who expect top-quality posts when they visit our website. So please only submit your very best and most insightful work.
Here’s some additional information to point you in the right direction:
We are starting to move away from “How To” posts — they’re a dime a dozen. Instead, we’re moving towards posts that share an insight about marketing.
As an example, in the past, we wrote posts that showed people how to do something. Today, we’re writing posts that tell people what to think.
So, we’re not looking for posts such as “10 Ways to Use Snapchat” or “The Best times of Day to Schedule Social Media Posts.” Instead, we’re looking for seasoned insights into the world of digital marketing.
Here are some examples of the kinds of articles we’re looking for:
• Is Facebook Live Going to be a Flash in the Pan? Here’s Our Take.
• What Marketers Should Know About (fill in the blank).
• Digital Marketing: Who is Getting it Right. And Who is Getting it Wrong.
• How to Make Sense of Mobile Marketing.
• What Comes After Social and Mobile? We Have the Answer.
• The Most Common Myths About Digital Marketing.
In a nutshell:
We’re moving away from How To posts and moving towards post that have a point-of-view; take a stance; provide a contrarian position on a commonly held belief; provide insider insights; and/or provide thought leadership on a topic that will be helpful to our readers.
A few final points:
Guest posts run about 750 to 1,000 words. We only accept original content. Please don’t send articles that have already been posted elsewhere.
Your guest post should include original graphics in the form of screen shots, pie charts, or other instructional information that’s visual in nature.
We’ve found posts that enhance the copy with instructional graphics do very well on the site.
Also, please don’t write a post that’s essentially an ad for your product or service. Those posts get rejected. (Side Note: If you are interested in advertising to the readers of the 60 Second Marketer e-newsletter, you can read this page to get more information about our sponsored email or native advertising programs.)
Finally, please use a conversational style in your copy. Imagine you’re talking to a friend over lunch.
The bottom line is that people read the 60 Second Marketer blog to learn new insights, tips and techniques they can use immediately in their own social, mobile, and digital marketing programs.
Thanks for your interest in providing us a guest post. Here’s what we need from you in order to publish your story:
• Your guest post (750 to 1,000 words)
• Your name, title and company
• A short, 40-word-ish bio with links back to your site
Thanks again for stopping by. When you’re ready to submit a post for consideration, just email it to us and we’ll take it from there.