Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying, rather than building, a particular technology. Cash in the bank. And on ... and on.
Of course, most of the time, the real reasons may not even be crystal clear to the outside world, but inside the often cited motivation from the acquirer to the new acquiree is, “the brand” and its people.
In fact, the brand was one of Wipro’s expressed reasons for acquiring Appirio last fall. It was decided that the Appirio brand would remain so that both parties could leverage the momentum and reputation we have built in the last ten years.
But that decision was only reached after negotiations at the highest level had hashed out the pros and cons. Everyone had to be comfortable with the decision.
CTR - an abbreviation for the term click through rate - is an important key metric when you want to calculate you campaign result.
Essentially, you can find this abbreviation everywhere on the internet. You will find that it’s a metric that allows you to see how many people have clicked on your link in relation to the number of people that have seen your link.