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Tools Tips and Techniques From

The 60 Second Marketer

How to Write the Perfect Elevator Pitch

I’ve committed to write 1500 words, plus or minus, giving you guidance on perfecting your elevator pitch. 1500 words devoted to the art of keeping it brief. In a sense, an opening paragraph like this is the elevator pitch for the essay that follows. It’s where I should be drawing you in, letting you know what’s in it for you if you read until the end. Right around this sentence is where I should be getting to my point.As far as elevator pitches go, that opening paragraph was an utter failure.
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How to Scale Content Marketing (And Your Business In The Process)

There’s no denying the value of content marketing for your business. For one, it generates three times as many leads as traditional outbound marketing, but costs 62% less money. Still, content marketing can be time consuming and difficult to scale. But if you create the right processes and find the right resources, any size business can grow their content strategy and business in the process.Here’s how.Continue Reading..

Branded Short Links And New Domains Gaining Traction

Social link shorteners are by no means a new phenomenon in the social media sphere, but it hasn’t been until recently that brands have understood the power of custom branded link shorteners to tell their story and get clicks.

Rather than using generic short links (like ones that Bitly and Google offer), which aren’t pretty or on message, increasingly more brands are creating their own unique short links that reflect their brand and personality.

But even as we see the uptick in usage for branded links, we’ve noticed something even more interesting: Many of these custom links feature new top-level domain (TLD) extensions for their distinctive link shorteners. So why are so many people turning to TLDs while creating branded links? We’ve explored the biggest reasons below.

[clickToTweet tweet="Bitly found Branded Short Links increase click-through rates by 34% over generic short links." quote="Bitly found that Branded Short Links increase click-through rates by 34% over generic short links." theme="style2"]

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How to Use Twitter Moments Analytics: A Guide for Marketers

Twitter has launched Moments analytics, which would allow you to see statistics Moments you have created, including “Opens,” “Shares,” “Likes” and “Unique Opens.” On the surface, the feature seems to be a good idea for entrepreneurs and marketers, given that the tool allows you to check which of the Moments you have created are performing and analyze if they resonate well with your target market.

But many experts can’t make heads or tails of the option, which they say is generally symptomatic of this social media platform.

Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

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Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

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Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.