Social link shorteners are by no means a new phenomenon in the social media sphere, but it hasn’t been until recently that brands have understood the power of custom branded link shorteners to tell their story and get clicks.
Rather than using generic short links (like ones that Bitly and Google offer), which aren’t pretty or on message, increasingly more brands are creating their own unique short links that reflect their brand and personality.
But even as we see the uptick in usage for branded links, we’ve noticed something even more interesting: Many of these custom links feature new top-level domain (TLD) extensions for their distinctive link shorteners. So why are so many people turning to TLDs while creating branded links? We’ve explored the biggest reasons below.
[clickToTweet tweet="Bitly found Branded Short Links increase click-through rates by 34% over generic short links." quote="Bitly found that Branded Short Links increase click-through rates by 34% over generic short links." theme="style2"]
Twitter has launched Moments analytics, which would allow you to see statistics Moments you have created, including “Opens,” “Shares,” “Likes” and “Unique Opens.” On the surface, the feature seems to be a good idea for entrepreneurs and marketers, given that the tool allows you to check which of the Moments you have created are performing and analyze if they resonate well with your target market.
But many experts can’t make heads or tails of the option, which they say is generally symptomatic of this social media platform.