It's no secret that reading a book daily has many benefits. And for marketers, there can be even more benefits than the average Jane.
For a field that is equal parts creativity, equal parts analytics and all parts mentally challenging, grabbing a good book, whether career-related or not, is a great way to unwind and improve your skills. Here are just a few ways reading daily will help you.Continue Reading..
Influencer marketing can get you an ROI that is 11X greater compared to the ROI from traditional digital marketing. For every $1 spent on influencer marketing, businesses are making $6.50, reveals a poll conducted by Tomoson. Impressive! Isn’t it?
According to a study by Twitter and Annalect, 49 percent people agree that they trust recommendations from influencers when making purchase decisions. This may be the reason why marketers spent between $25,000 and $50,000 per influencer marketing program in 2016.
But before you invest in influencer marketing, let’s take a look at how it works and how to do it the right way.Continue Reading..
When people discovered that dropping Mentos candies into a bottle of Diet Coke creates a geyser that shoots 20 feet into the air, more than 800 videos flooded the Internet to document the volcanic possibilities.The firm that manufactures Mentos gleefully welcomed a gusher of free publicity out of the deal. In contrast, Coca-Cola’s attorneys initially tried to shut down the video posts. As you might predict, their efforts were fruitless. Today a Google search for “Diet Coke and Mentos” yields over 2.8 million hits.
Welcome to the horizontal revolution. Web 2.0 bestows a powerful—and unprecedented—media voice upon consumers. However, the ability to engage in full-on content co-creation with marketers is a mixed blessing for managers.While consumers are more engaged in the messaging process, we have also handed over the keys for the asylum to the inmates. Today users share the driver’s seat as they dictate what, when, and how they will interact with marketing organizations.Continue Reading..