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Tools Tips and Techniques From

The 60 Second Marketer

3 Simple Steps You Can Take to Improve Customer Experience and Grow Your Revenues

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

Continue Reading..

Prepare Yourself for a Fundamental Shift in Marketing: From Permission Based Marketing to Informed Access Based Marketing

In the excellent documentary “Terms & Conditions May Apply” the film makers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product or service they engage with.

The documentary is well worth seeking out on Netflix or elsewhere, if only to laugh at those who (spoiler alert) signed away their "mortal souls" as part of one fake set of T’s &C’s. The joke wears off pretty quickly, however, when one realizes that it could just have easily been “me” that agreed to those terms.

None of the global brands chased down by the film makers regarding their terms of services comes out of it very well.

Continue Reading..

CNN Interviews Jamie Turner to Get His Take on 2017 Super Bowl Commercials

What are your favorite 2017 Super Bowl commercials? And why did you pick them? That's a question on everybody's mind this time of year and it was the source of a fun and lively CNN interview with Jamie Turner.Interested in seeing which spots are getting the most buzz? If so, check out Jamie's interview. And be sure to let us know your thoughts in the comments section below.  If you're interested in staying up-to-date on the latest tips and techniques in marketing, join our e-newsletter community, or click below to see some of the extra resources available to our members.101 Digtial E-book 2.001

How to Use Push Notifications to Get Prospects Engaged in Mobile

Messaging is a key component of mobile marketing campaigns, and there’s plenty of data to explain why.Bizness Apps found that users who opt in to push notifications engage with the app 3x more than those who don’t. Similarly, Leanplum discovered that the mere act of sending push notifications increases user retention by 20 percent, while sending personalized messages bumps that number up to 7x.The specifics may vary, yet the trend is clear: push notifications are a powerful engagement and retention tool.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.