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The 60 Second Marketer

Drive Traffic with These Five Killer Social Media Hacks

We use social media all the time; on our way to work, in our downtime, even early mornings. Naturally, businesses can take advantage of this; having your own Facebook page or Twitter feed can increase interest in your company and boost user interaction but as with all things, it’s not that simple. With all the different pages out there, it can be quite difficult to make yours stand out.  These easy-to-follow social media hacks can help you gain – and keep – new followers, as well as spreading word about your product around the web.Continue Reading..

Snapchat and Instagram: What’s the Real Difference in Stories?

Snapchat has been a long time purveyor of video with its Snapchat Stories feature an extremely attractive option to its users. The app has 150 million daily users and is very popular with millennials. Instagram decided to get in on the act and launched its own Instagram Stories feature which is also video based and extremely similar to the Snapchat version. In fact, to many people, it is a carbon copy.Continue Reading..

The 5 Most Common Social Media Mistakes and How to Overcome Them

The odds are pretty good that you or your company has a presence on a variety of different social media platforms. The problem is that many companies don't understand the concept behind these tools. They approach social media in the same manner that they approach their blog or website. They might be trying to preserve the voice of their brand across platforms. But social media has its own independent character, and if professionals don't adapt, they won't be able to unlock the full benefits of social media. So, let's take a look at some of the most common mistakes brands make with social media, shall we?Continue Reading..

What Google Doesn’t Get About Search

It was 1990–something, when I decided online marketing was my gig.

At that point I didn’t know the “how” or the “why” of it.  I just knew it was where I belonged.

On September 4th, 1998, it came alive.

It had been spoken of for some time.

And "it", was Google.

Google’s goal was to make my life, as a Marketer, one of simplicity. 

Continue Reading..

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About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

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Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

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Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.