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Tools Tips and Techniques From

The 60 Second Marketer

How to Keep Your Brand Intact, Even After Being Acquired

Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying, rather than building, a particular technology. Cash in the bank. And on ... and on.

Of course, most of the time, the real reasons may not even be crystal clear to the outside world, but inside the often cited motivation from the acquirer to the new acquiree is, “the brand” and its people.

In fact, the brand was one of Wipro’s expressed reasons for acquiring Appirio last fall. It was decided that the Appirio brand would remain so that both parties could leverage the momentum and reputation we have built in the last ten years.

But that decision was only reached after negotiations at the highest level had hashed out the pros and cons. Everyone had to be comfortable with the decision.

Continue Reading..

Essential Elements of Building a Successful Online Course

Online education is rapidly becoming an ideal way to create additional passive revenue for just about any online business. The technology has evolved to the point where even a non-technical entrepreneur can create a course that looks amazing and functions perfectly.Many of today’s online course successes are measured by student enrollment, engagement, and collaboration in co-creating deeper understandings of the materials presented.In order to successfully achieve these standards, the most important thing you can do is understand what it takes to construct and implement a course that provides real value to learners.Continue Reading..

What Factors Should You Pay Attention to In Order to Increase Your CTR on Google?

CTR -  an abbreviation for the term click through rate - is an important key metric when you want to calculate you campaign result.

Essentially, you can find this abbreviation everywhere on the internet. You will find that it’s a metric that allows you to see how many people have clicked on your link in relation to the number of people that have seen your link.

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27 Amazing Facts About Twitter Every Marketer Should Know.

Do you know when the very first tweet was published? It was tweeted by Twitter founder Jack Dorsey on March 21st, 2006. That's just one of the facts about Twitter that the folks at Carvaka and DPFOC.com put together in the infographic below.

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About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

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Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

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Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.