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The 60 Second Marketer

6 Hot Trends in Text Message Marketing Every Business Owner Should Use in 2017

When you’re leading a business, advertising becomes a big part of your life and not a day goes by without you hearing or saying something related to marketing. Within every business, there are people or teams dedicated to developing marketing campaigns and coming up with innovative ways to attract a certain target audience, but sometimes, the best thing for your business may be the simplest one.Continue Reading..

7 Ways Reading a Book Every Day Will Help You Become a Better Marketer

There’s nothing quite as pleasing as coming home from work, kicking back with a glass of your favorite beverage (throw in some snacks if you’re really adventurous), and relaxing in a corner with a good book.

It's no secret that reading a book daily has many benefits. And for marketers, there can be even more benefits than the average Jane.

For a field that is equal parts creativity, equal parts analytics and all parts mentally challenging, grabbing a good book, whether career-related or not, is a great way to unwind and improve your skills. Here are just a few ways reading daily will help you.Continue Reading..

Get Serious with Influencer Marketing – It Can Make or Break Your Business

Influencer marketing can get you an ROI that is 11X greater compared to the ROI from traditional digital marketing. For every $1 spent on influencer marketing, businesses are making $6.50, reveals a poll conducted by Tomoson. Impressive! Isn’t it?


According to a study by Twitter and Annalect, 49 percent people agree that they trust recommendations from influencers when making purchase decisions. This may be the reason why marketers spent between $25,000 and $50,000 per influencer marketing program in 2016.

But before you invest in influencer marketing, let’s take a look at how it works and how to do it the right way.Continue Reading..

Managing for Media Anarchy: The New Map of Digital Real Estate

When people discovered that dropping Mentos candies into a bottle of Diet Coke creates a geyser that shoots 20 feet into the air, more than 800 videos flooded the Internet to document the volcanic possibilities.

The firm that manufactures Mentos gleefully welcomed a gusher of free publicity out of the deal. In contrast, Coca-Cola’s attorneys initially tried to shut down the video posts. As you might predict, their efforts were fruitless. Today a Google search for “Diet Coke and Mentos” yields over 2.8 million hits.

Welcome to the horizontal revolution. Web 2.0 bestows a powerful—and unprecedented—media voice upon consumers. However, the ability to engage in full-on content co-creation with marketers is a mixed blessing for managers.

While consumers are more engaged in the messaging process, we have also handed over the keys for the asylum to the inmates. Today users share the driver’s seat as they dictate what, when, and how they will interact with marketing organizations.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

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Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

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Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.