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The 60 Second Marketer

Conversion Rate Principles That Actually Work

Conversions are key, and we’re not talking about religion here, people. Of course, we want people to like our businesses and websites and talk fondly of them and such but when it comes down to it, we need those people to convert from someone who’s possibly interested in your product to someone who is ready locked and loaded to make the purchase. But how do you get people to go from casually looking to pulling the purchase trigger? There are some crucial considerations. Read on for conversion rate principles that actually work.

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Seven Smart Ways to Promote Your Post And Increase Traffic

So you have just come out with your best content ever on your blogsite. You’ve put in a lot of effort in making it the best and hoping it would draw in a lot of traffic to your site. You keep waiting but it does not happen.

At this point you might be wondering what is it you need to do to draw in more readers. This is what this article is for. As interesting as your content is, you have to find ways that will make readers know about your existence on the net. Here are some of the most important tips you need to do.

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How to Launch A Marketing RFP Like TechCrunch

AOL affiliate TechCrunch is a go-to news site for all things — you guessed it — technology-related. While it’s best known for covering trends and breaking news from the tech world, TechCrunch also hosts industry events for the stars of the startup scene.

With these events — held all over the world —  comes the not-insignificant issue of tracking and organizing the thousands of registrations that come in. With so many moving pieces, it was also difficult for the field marketing team to manage and report their successes.

To alleviate these pain points, the TC team needed a simple and automated registration system. And to procure this, they also needed an RFP platform that would make it quick and easy to evaluate vendors.

TechCrunch is no stranger to technology, so they knew that while there were a few tools out there that claimed to deliver on that promise, a cloud-based procurement platform was their best bet to successfully manage the sourcing process.

Here’s how the TechCrunch team leveraged a strategic e-sourcing solution to streamline supplier selection, centralize data, and help them make more informed purchasing decisions, faster:

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How to Be More Productive and Profitable at Your Business

Your business might be doing well, but are you wasting time and money on things that could be run better? Efficiency is everything- getting things done quickly and accurately will lead to more profits for you, and avoid issues with employees or the law. You need to be constantly adapting and improving to keep your business running like a finely tuned machine, and making sure every task is being performed correctly. Could your business run more productively? Here are a few ways to consider doing so.Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.