Product reviews have always been a controversial topic for eCommerce store owners. There are some eCommerce marketers who have had a really bad experience by displaying product reviews on their product page, but there are others who keep raving about how well the reviews have improved their conversions.
So, it's time we strip down what the product review functionality means to the eCommerce business and customers.
Since the advent of the Internet—how long ago that was—ease of communication, connectivity, and audience reach has made business practices much easier. Take e-mail marketing, for example.
Nowadays, seeing your digital inbox filled with mail from subscriptions is common. These could range from advertising tactics to promotional material or even feedback request for their services. But how do you measure the success of your email campaign? By checking how many engagements or responses you solicited out of a few hundred thousand or a few millions? Sure, that’s an easy way.
Search Engine Optimization (SEO) is a powerful marketing strategy that enables online businesses to get their website on display to scores of monthly visitors. However, there's a catch: Since users usually click the first link they see in SERPS or search engine results pages, it really means that even one competitor is enough to outrank them entirely to kill their potential.
But on the other hand, what if you could use your rivals to your advantage? Here are a few ways by which you can gain a lot of SEO traction from your largest competitors: