Conversions are key, and we’re not talking about religion here, people. Of course, we want people to like our businesses and websites and talk fondly of them and such but when it comes down to it, we need those people to convert from someone who’s possibly interested in your product to someone who is ready locked and loaded to make the purchase. But how do you get people to go from casually looking to pulling the purchase trigger? There are some crucial considerations. Read on for conversion rate principles that actually work.
So you have just come out with your best content ever on your blogsite. You’ve put in a lot of effort in making it the best and hoping it would draw in a lot of traffic to your site. You keep waiting but it does not happen.
At this point you might be wondering what is it you need to do to draw in more readers. This is what this article is for. As interesting as your content is, you have to find ways that will make readers know about your existence on the net. Here are some of the most important tips you need to do.
AOL affiliate TechCrunch is a go-to news site for all things — you guessed it — technology-related. While it’s best known for covering trends and breaking news from the tech world, TechCrunch also hosts industry events for the stars of the startup scene.
With these events — held all over the world — comes the not-insignificant issue of tracking and organizing the thousands of registrations that come in. With so many moving pieces, it was also difficult for the field marketing team to manage and report their successes.
To alleviate these pain points, the TC team needed a simple and automated registration system. And to procure this, they also needed an RFP platform that would make it quick and easy to evaluate vendors.
TechCrunch is no stranger to technology, so they knew that while there were a few tools out there that claimed to deliver on that promise, a cloud-based procurement platform was their best bet to successfully manage the sourcing process.
Here’s how the TechCrunch team leveraged a strategic e-sourcing solution to streamline supplier selection, centralize data, and help them make more informed purchasing decisions, faster: