Category: Advertising

7 Awesome Examples of Highly Effective Ads

The best way to stand out from the crowd is to do something different, something that makes people sit up and take notice.To that end, today we’re going to look at some examples of advertising techniques that are a bit more creative than most. Perhaps one of them will appeal to you, or perhaps it will get your creative juices flowing and you’ll think up something even better and end up a big stride out beyond the rest of the pack. And in advertising, unlike in nature, that’s exactly where you want to be!Continue Reading..

Insider Tips on Targeting, Segmentation, and Messaging You Can Put to Use Today.

Agencies spend millions and millions of bucks segmenting demographics. They slice the market thick and thin. Niches and subgroups are uncovered and explored.But at the end of the day, every single company can divide its prospects exactly the same way. It doesn’t matter if you’re selling cars or carrots. Ready to take a look at what they are? Here goes.Continue Reading..

The Best (and Worst) Super Bowl Spots of 2016

It's that time of year again, when we all huddle around the water cooler to talk about the best (and worst) Super Bowl commercials of 2016.Last year, we had some amazing commercials, including this one that was previewed during my interview on CNN.Continue Reading..