by Davis Tucker | Apr 17, 2017 | Advertising
One of the worst things that a company can do is mislead its customers. First, it creates the sense that a company didn’t have enough faith in its product or service to sell it on the merits alone. Second, it says that a business doesn’t believe that its...
by Davis Tucker | Mar 22, 2017 | Advertising
Marketers are tasked with simple-sounding goals. For example, they need to increase sales while also improving the brand’s image. Faced with media fragmentation, it’s difficult to achieve many marketing goals that appeal to constantly shifting demographics. Marketers...
by AskJamieTurner | Jul 27, 2016 | Advertising
The best way to stand out from the crowd is to do something different, something that makes people sit up and take notice. To that end, today we’re going to look at some examples of advertising techniques that are a bit more creative than most. Perhaps one of them...
by AskJamieTurner | Jul 24, 2016 | Advertising
Agencies spend millions and millions of bucks segmenting demographics. They slice the market thick and thin. Niches and subgroups are uncovered and explored. But at the end of the day, every single company can divide its prospects exactly the same way. It doesn’t...
by AskJamieTurner | Feb 7, 2016 | Advertising
It’s that time of year again, when we all huddle around the water cooler to talk about the best (and worst) Super Bowl commercials of 2016. Last year, we had some amazing commercials, including this one that was previewed during my interview on CNN. This year,...
by AskJamieTurner | Sep 21, 2015 | Advertising
In the Golden Era of the ad agency business — the decades between the early 1950s and the late 1960s — CEOs from the world’s largest corporations would meet regularly with their agency counterparts to discuss ways to grow their businesses. And why...
