Hey, Taco Bell. Where’s the Beef?

Breaking News: Taco Bell responded to the lawsuit mentioned in this post by running a full-page ad in the New York Times. I’ve included excerpts from the ad in italics below. I’m not a huge fan of law suits, because I think some people use them for the...

What’s Your Advertising to Sales Ratio?

There are two primary ways companies can calculate their advertising budgets. The first is through a straight percentage of sales and looks like this: Total dollar sales: $100,000,000 Straight percentage of sales at 10%: $10,000,000 Advertising budget: $10,000,000 The...

What's Your Advertising to Sales Ratio?

There are two primary ways companies can calculate their advertising budgets. The first is through a straight percentage of sales and looks like this: Total dollar sales: $100,000,000 Straight percentage of sales at 10%: $10,000,000 Advertising budget: $10,000,000 The...