There's a surprising twist in how the Brad Pitt and Angelina Jolie brands will shake out after their divorce.
Most business people assume that the divorce will have a short term negative
impact on their brands and marketability. Over time, the negative story will ultimately resolve itself and have a neutral impact on their brands and marketability.
Actually, the opposite is true. In the short term, their divorce will have a positive
impact on their brands and marketability which, over the long run, will settle in to a neutral impact.
Why is this so?Continue Reading..