5 Ways To Develop Your Personal Brand the Right Way

5 Ways To Develop Your Personal Brand the Right Way

Like corporate branding, personal branding is a description of yourself as an individual. For some people, personal branding is equivalent to being a social media influencer or an opinion shaper. Demonstrating your personal brand online includes creating a biography,...
The Link Between Logo Design and Brand Identity

The Link Between Logo Design and Brand Identity

Your logo most certainly isn’t your brand, but it can surely make or break it. A logo is the visual embodiment of everything that your brand stands for. The values and culture of your brand, as well as the attitudes, beliefs, and ideas that your brand advocates are...
4 Reasons Why You Need to Hire a Branding Agency

4 Reasons Why You Need to Hire a Branding Agency

Being a small business owner is no easy task but it is worth it in the end to be your own boss. There are so many different factors that go in to running a business, but none of them is more important than building a brand. The whole reason behind building a brand is...
Why You Should Measure Brand Equity

Why You Should Measure Brand Equity

In today’s ecosystem of 28.8 million small businesses just in the United States, you need to have a solid branding strategy in order to succeed. To stand out from the sea of similar companies, you have to choose a unique name, establish a visual framework for your...