Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying, rather than building, a particular technology. Cash in the bank. And on ... and on.
Of course, most of the time, the real reasons may not even be crystal clear to the outside world, but inside the often cited motivation from the acquirer to the new acquiree is, “the brand” and its people.
In fact, the brand was one of Wipro’s expressed reasons for acquiring Appirio last fall. It was decided that the Appirio brand would remain so that both parties could leverage the momentum and reputation we have built in the last ten years.
But that decision was only reached after negotiations at the highest level had hashed out the pros and cons. Everyone had to be comfortable with the decision.