Category: Branding

CNN Interviews Jamie Turner About the Donald Trump Brand

What will the impact of Donald Trump's Presidential campaign be on the Donald Trump brand? That's the question CNN's Christi Paul asked Jamie Turner in a lively discussion at the CNN studios in Atlanta. Click below to watch the full interview and to hear what Jamie has to say about everything from Donald Trump to Oprah Winfrey and more. Want marketing and branding tips delivered to your in-box several times a week? Click here to become a member of our SPAM-free e-newsletter community which is read by tens of thousands of executives around the globe each month. Jamie Turner is an internationally-recognized author, speaker, and business thought-leader. You’ll find him on the 60 Second Marketer and as an expert commentator on CNN. He is the founder of SIXTY, a marketing optimization firm that helps clients get more bang for their marketing buck. 101 Digtial E-book 2.001

How Will the Brad and Angelina Divorce Impact Their Brands?

There's a surprising twist in how the Brad Pitt and Angelina Jolie brands will shake out after their divorce. Most business people assume that the divorce will have a short term negative impact on their brands and marketability. Over time, the negative story will ultimately resolve itself and have a neutral impact on their brands and marketability. Actually, the opposite is true. In the short term, their divorce will have a positive impact on their brands and marketability which, over the long run, will settle in to a neutral impact. Why is this so?Continue Reading..

How Sponsored Posts and Branded Content Will Save Advertising

There's been a lot of hype over the past few years about the automation of the ad buying process through 'programmatic' channels. The problem is that there hasn't been a commensurate shift in marketer behaviors towards it. The efficiency of programmatic will take over when it can, but only if incentives are aligned for all parties involved.

So why has this more efficient process of programmatic ad buying, with all it's hope and anticipation, not taken off like many of the major trade publications said it would?

Continue Reading..