by Davis Tucker | Aug 30, 2017 | Branding
Marketing is no easy feat. It takes constant effort and the right branding strategies for your marketing campaigns to deliver. The success of a marketing strategy is directly related to the effectiveness of the brand that’s being marketed. But branding is much more...
by Davis Tucker | Aug 10, 2017 | Branding
When Gumtree announced they were replacing their logo design for something more relevant to its digital platform, many people probably uttered the words “about time”. Let’s face it, the old logo was dated to say the least. It did not captivate the hearts and minds of...
by Davis Tucker | Jun 14, 2017 | Branding
Consumers have become addicted to using different types of media in different ways, at different times; all depending on their mood. They are constantly consuming content; downloading and uploading, tweeting, posting, watching, and commenting. Branding can be...
by Davis Tucker | Apr 12, 2017 | Branding
Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying, rather than building, a particular technology. Cash in the bank. And on … and on. Of course, most of the time, the real...
by AskJamieTurner | Oct 29, 2016 | Branding
What will the impact of Donald Trump’s Presidential campaign be on the Donald Trump brand? That’s the question CNN’s Christi Paul asked Jamie Turner in a lively discussion at the CNN studios in Atlanta. Click below to watch the full interview and to...
by AskJamieTurner | Sep 23, 2016 | Branding
There’s a surprising twist in how the Brad Pitt and Angelina Jolie brands will shake out after their divorce. Most business people assume that the divorce will have a short term negative impact on their brands and marketability. Over time, the negative...