by AskJamieTurner | Jan 15, 2016 | Branding
There’s been a lot of hype over the past few years about the automation of the ad buying process through ‘programmatic’ channels. The problem is that there hasn’t been a commensurate shift in marketer behaviors towards it. The efficiency of...
by AskJamieTurner | Dec 13, 2015 | Branding
One of the topics we talk about on the 60 Second Marketer with some regularity is how to differentiate your brand. I’m a big believer that you have two choices on this front — you can play it safe and have slow, predictable returns; or you can take a few...
by AskJamieTurner | Oct 20, 2015 | Branding
Over the past few months, I’ve written regularly about the power of branding. I talk about how the Geek Squad took some risks with their brand that paid off handsomely in a blog post entitled How to Differentiate Your Brand by Taking Calculated Risks. I also...
by AskJamieTurner | Sep 12, 2015 | Branding
What’s your opinion of the Donald Trump brand? That’s what CNN asked me this morning in a wide-ranging interview that covered branding, politics, and consumer behavior. When you study the apparent appeal of the Donald Trump brand, you’ll be studying...
by AskJamieTurner | Aug 28, 2015 | Branding
Generating awareness for your brand is a little like the stock market. You can play it safe, and generate a predictable return. Or you can take a calculated risk and win big … or lose big. Recently, I was contacted by an L.A.-based production company...
by AskJamieTurner | Aug 26, 2015 | Branding
There’s more to color than you may imagine. For example, did you know that 93% of purchasing judgements are made based on visual perceptions? Or that 84.7% of consumers surveyed cite color as their main reason for buying certain products? Those are just some of...