Category: Content Marketing

Emotions as the Most Powerful Content Marketing Tool

You have a content calendar. You collect tons of information about your target audience. You do everything in your power to produce content that meets their needs and helps them solve problems. Are you forgetting something? Emotions. That’s what marketing is all about – appealing to people’s emotions.

If you’re targeting businesses instead of individuals, the principle is the same: your marketing campaign is still targeting the people behind those businesses. When you make them feel something, they are more likely to engage with your content and consider your services.

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This is How to Solve the Worst Problems With Your Inbound Funnel

For over half a millennia, from the time print marketing first appeared until the early 2000s, outbound marketing was all we knew. Advertising professionals first started using print to promote products and services in 1450. When consumers began complaining of spam, in 2003, inbound marketing appeared. The evolution of marketing is fascinating, and this is the best time in history to be working in the industry.Continue Reading..

How to Scale Content Marketing (And Your Business In The Process)

There’s no denying the value of content marketing for your business. For one, it generates three times as many leads as traditional outbound marketing, but costs 62% less money. Still, content marketing can be time consuming and difficult to scale. But if you create the right processes and find the right resources, any size business can grow their content strategy and business in the process.Here’s how.Continue Reading..