Category: Content Marketing

How to Scale Content Marketing (And Your Business In The Process)

There’s no denying the value of content marketing for your business. For one, it generates three times as many leads as traditional outbound marketing, but costs 62% less money. Still, content marketing can be time consuming and difficult to scale. But if you create the right processes and find the right resources, any size business can grow their content strategy and business in the process.Here’s how.Continue Reading..

How to Make Your Personal Brand Stand Out by Being a Maverick.

Who is a “maverick” really? The Cambridge Dictionary defines a maverick as “a person who thinks and acts in an independent way, often behaving differently from the expected or usual way."

Most of us are too used to thinking we are not mavericks. We believe there is a class of person, very different from us, who “thinks very differently." But if you really think hard about it, everybody is a closet maverick.

It stands to reason that if you truly want to be differentiated in your personal brand and in your content marketing, you have to find your own distinctive self and give it expression.  But how do you find your maverick-ness? And, what should you be careful of as you try to flex your maverick muscles in your content marketing? Here are three key pointers to get you started.

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How We Developed a Foolproof Process to Create Content

Everyone and their mother has banded around the phrase “content is king” by now, but no matter how overused it is, it still holds true today.Creating great, shareable content is one of the best ways to get your name out there, whether you’re looking to earn money through your blog or by selling a product, such as a training course or ebook.Continue Reading..