Who is a “maverick” really? The Cambridge Dictionary defines a maverick as “a person who thinks and acts in an independent way, often behaving differently from the expected or usual way."
Most of us are too used to thinking we are not mavericks. We believe there is a class of person, very different from us, who “thinks very differently." But if you really think hard about it, everybody is a closet maverick.
It stands to reason that if you truly want to be differentiated in your personal brand and in your content marketing, you have to find your own distinctive self and give it expression. But how do you find your maverick-ness? And, what should you be careful of as you try to flex your maverick muscles in your content marketing? Here are three key pointers to get you started.