You have a content calendar. You collect tons of information about your target audience. You do everything in your power to produce content that meets their needs and helps them solve problems. Are you forgetting something? Emotions. That’s what marketing is all about – appealing to people’s emotions.
If you’re targeting businesses instead of individuals, the principle is the same: your marketing campaign is still targeting the people behind those businesses. When you make them feel something, they are more likely to engage with your content and consider your services.Continue Reading..