Category: Content Marketing

How to Make Your Personal Brand Stand Out by Being a Maverick.

Who is a “maverick” really? The Cambridge Dictionary defines a maverick as “a person who thinks and acts in an independent way, often behaving differently from the expected or usual way."

Most of us are too used to thinking we are not mavericks. We believe there is a class of person, very different from us, who “thinks very differently." But if you really think hard about it, everybody is a closet maverick.

It stands to reason that if you truly want to be differentiated in your personal brand and in your content marketing, you have to find your own distinctive self and give it expression.  But how do you find your maverick-ness? And, what should you be careful of as you try to flex your maverick muscles in your content marketing? Here are three key pointers to get you started.

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How We Developed a Foolproof Process to Create Content

Everyone and their mother has banded around the phrase “content is king” by now, but no matter how overused it is, it still holds true today.Creating great, shareable content is one of the best ways to get your name out there, whether you’re looking to earn money through your blog or by selling a product, such as a training course or ebook.Continue Reading..

9 Ways To Improve Your Content Marketing Strategy and Build Brand Awareness

Good news first: In 2016, 62% of B2B content marketers and 63% of their B2C colleagues were "much more" successful with marketing strategies by contrast to 2015. (Source) Doesn't it sound like we are getting better in content marketing?

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