Category: Content Marketing

9 Ways To Improve Your Content Marketing Strategy and Build Brand Awareness

Good news first: In 2016, 62% of B2B content marketers and 63% of their B2C colleagues were "much more" successful with marketing strategies by contrast to 2015. (Source) Doesn't it sound like we are getting better in content marketing?

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How Traditional Marketing and Content Marketing are Different. And Why it Matters.

In the world of marketing, the most important thing you can do is to grab your audience’s attention with a good story, and then turn that attention into action. The more relevant the story is, the more likely your audience will grasp it and understand the message.While traditional marketing reaches an audience through print, television and radio ads, content marketing uses relatively cheap (and sometimes free) means of reaching an audience — blogs, social media, marketing email campaigns and other techniques.Continue Reading..

Tips for Getting Content Published On 3 of The Web’s Top Publications

If only writing superb content was all it took to get published at the big names in media. But that's really just the beginning. You've got to have an "in."Competition is tough when your goals are Forbes, Huffington Post and Business Insider. And one publisher's requirements might not be universal. In fact, every publisher varies.Continue Reading..