Category: Content Marketing

How Traditional Marketing and Content Marketing are Different. And Why it Matters.

In the world of marketing, the most important thing you can do is to grab your audience’s attention with a good story, and then turn that attention into action. The more relevant the story is, the more likely your audience will grasp it and understand the message.While traditional marketing reaches an audience through print, television and radio ads, content marketing uses relatively cheap (and sometimes free) means of reaching an audience — blogs, social media, marketing email campaigns and other techniques.Continue Reading..

Tips for Getting Content Published On 3 of The Web’s Top Publications

If only writing superb content was all it took to get published at the big names in media. But that's really just the beginning. You've got to have an "in."Competition is tough when your goals are Forbes, Huffington Post and Business Insider. And one publisher's requirements might not be universal. In fact, every publisher varies.Continue Reading..

5 Ways to Improve Your Content Marketing Today.

Did you know traditional marketing will cost you 40% more than what you’d invest in content marketing? Besides, content marketing will get you 3x more leads, as well! It is no wonder that close to 90% of businesses now focus more on content marketing.Continue Reading..