Category: Content Marketing

6 Tips for Marketers to Supercharge Sales Content (That Actually Gets Used)

Developing useful and effective sales content is still an uphill battle for most marketing teams. There’s immense pressure to provide compelling materials for the sales team to present to customers, but too often, marketers are working with blinders on.

Research from CSO Insights highlights every marketer’s worst nightmare – only 30 percent of sellers say they have the content they need for sales calls.

Despite best intentions, marketing teams rarely get the chance to join salespeople for customer calls and in-person meetings—to see or hear how they react to the materials and gauge how they perform “in the wild.” More often, content just gets tossed over the wall to sales, with only anecdotal feedback from sales reps to inform future iterations. The disconnect results in a lot of finger pointing, which puts the two teams at odds and can negative impact results.Continue Reading..

How to Give a Speech That will Blow People’s Socks Off

Not long ago, I read a post on my friend Mark Schaefer's blog that provided four presentation techniques that you can use to improve the quality of your speeches. It reminded me of the techniques I learned after being invited to speak at a 5-day Tony Robbins event in Las Vegas.Tony, as you probably know, is one of the world's best speakers -- his content is spectacular, his thinking is spot-on, and he delivers the goods. So when they called me and asked me to speak at his conference, I jumped at the opportunity.Continue Reading..

Does Content Marketing Work? Here’s the Answer You’ve Been Looking for.

Does content marketing work? I've been asking myself that question for quite some time and I bet you have, too.It's a valid question that deserves a well-researched answer. The problem is that there's a lot of hype about content marketing. As a result, people are confused about whether it actually generates the results proponents say it does.Continue Reading..