Category: Content Marketing

How to Convince Clients That Good Content is Worth the Investment

So many companies think that they can pay pennies for content and end up surprised when their blogs remain unknown, their product doesn’t sell, their social media followers remain in the double digits and their online marketing strategy doesn’t get them anywhere.It honestly blows my mind. Content is king and yet they don’t see the problem with putting him on a wooden horse and dressing him up in rags.Continue Reading..

10 Secrets of Shareable Content

You’ve heard a lot about content marketing over the past few years. You know it’s a great way to get your message in front of people without going the traditional advertising route. However, most people don’t really understand what it is, even though shareable content is one of the top trends in digital marketing.The key to content marketing is creating great content that people will share. The word “viral” may be a bit much in this case, but you want to make sure your content makes it through the ecosystem of the people you’re trying to reach.Continue Reading..

How Effective is Content Marketing? We Have the Answer.

There's been a lot of chatter recently about whether or not content marketing actually works. It's an important question because many companies are increasing their level of spending in content marketing. With all the money going in to this marketing vehicle, I figured it was worth taking a deep dive and doing some research on the subject.What follows are excerpts from a post I shared not too long ago. It's based on an in-depth white paper by my friend Dan McDade at PointClear. (I'd encourage you to download it by clicking here.) I think you'll like it because it sheds some light on an important subject.Continue Reading..