by Davis Tucker | Jun 19, 2017 | Content Marketing
You have a content calendar. You collect tons of information about your target audience. You do everything in your power to produce content that meets their needs and helps them solve problems. Are you forgetting something? Emotions. That’s what marketing is all about...
by Davis Tucker | May 29, 2017 | Content Marketing
For over half a millennia, from the time print marketing first appeared until the early 2000s, outbound marketing was all we knew. Advertising professionals first started using print to promote products and services in 1450. When consumers began complaining of spam,...
by Davis Tucker | May 4, 2017 | Content Marketing
There’s no denying the value of content marketing for your business. For one, it generates three times as many leads as traditional outbound marketing, but costs 62% less money. Still, content marketing can be time consuming and difficult to scale. But if you create...
by Davis Tucker | Mar 29, 2017 | Content Marketing
Who is a “maverick” really? The Cambridge Dictionary defines a maverick as “a person who thinks and acts in an independent way, often behaving differently from the expected or usual way.” Most of us are too used to thinking we are not mavericks. We believe there...
by Davis Tucker | Mar 17, 2017 | Content Marketing
Everyone and their mother has banded around the phrase “content is king” by now, but no matter how overused it is, it still holds true today. Creating great, shareable content is one of the best ways to get your name out there, whether you’re looking to earn money...
by Davis Tucker | Mar 7, 2017 | Content Marketing
Good news first: In 2016, 62% of B2B content marketers and 63% of their B2C colleagues were “much more” successful with marketing strategies by contrast to 2015. (Source) Doesn’t it sound like we are getting better in content marketing? 2017 is here,...