Category: Customer Experience Marketing

Conversion Rate Principles That Actually Work

Conversions are key, and we’re not talking about religion here, people. Of course, we want people to like our businesses and websites and talk fondly of them and such but when it comes down to it, we need those people to convert from someone who’s possibly interested in your product to someone who is ready locked and loaded to make the purchase. But how do you get people to go from casually looking to pulling the purchase trigger? There are some crucial considerations. Read on for conversion rate principles that actually work.

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Customers are the Driving Force Behind Revenue Risk

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

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3 Simple Steps You Can Take to Improve Customer Experience and Grow Your Revenues

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

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