Category: Customer Experience Marketing

Customers are the Driving Force Behind Revenue Risk

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

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3 Simple Steps You Can Take to Improve Customer Experience and Grow Your Revenues

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

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How Online Forms Can be Used to Boost Customer Engagement and Keep the Customer Experience Alive

It’s not easy being a computer screen and trying to get people to respond to you. Show customers a pop-up, and they’ll mercilessly ‘X’ out of it. Email them a subject line that says “10% off!” and they won’t even open it up. Offer up a feedback survey, and they’ll ignore it.It’s really tough to get people to engage with your company website these days, but the key is to provide interesting opportunities as well as a better experience for the user.Continue Reading..