Category: Digital Marketing

Managing for Media Anarchy: The New Map of Digital Real Estate

When people discovered that dropping Mentos candies into a bottle of Diet Coke creates a geyser that shoots 20 feet into the air, more than 800 videos flooded the Internet to document the volcanic possibilities.

The firm that manufactures Mentos gleefully welcomed a gusher of free publicity out of the deal. In contrast, Coca-Cola’s attorneys initially tried to shut down the video posts. As you might predict, their efforts were fruitless. Today a Google search for “Diet Coke and Mentos” yields over 2.8 million hits.

Welcome to the horizontal revolution. Web 2.0 bestows a powerful—and unprecedented—media voice upon consumers. However, the ability to engage in full-on content co-creation with marketers is a mixed blessing for managers.

While consumers are more engaged in the messaging process, we have also handed over the keys for the asylum to the inmates. Today users share the driver’s seat as they dictate what, when, and how they will interact with marketing organizations.Continue Reading..

6 Simple Online Strategies That Will Actually Increase Your Conversion Rates

Conversion is all the hype lately. Everyone, and I mean everyone, is looking at ways to turn traffic into paying clients. I’m sure you’ve come across posts that promise to increase your conversion rates in the shortest of time spans – one month, one week, or event overnight. As the saying goes – desperate times call for desperate measures.But let’s be honest – there isn’t a magical solution that can convert your audience overnight. Well, the numbers you’re hoping for, at least. So don’t believe everything you read. Just because it’s online, doesn’t mean it’s true. There are, however, various simple online strategies that you can try out that will actually increase your conversion rates. Maybe not overnight, but hey, the turtle beat the rabbit in the race, and so can you.Continue Reading..

Productivity Hacks: How to Boost Efficiency and Productivity with Online Forms

Guess what? None of us are as productive at work as we think we are. In fact, when we think we are being the most productive by multitasking, we’re actually making it worse.

A recent study showed that multitasking increases the time it takes to complete a single task by 25%. Along with other productivity drains like email and office tasks, it’s tough to actually increase efficiency and productivity.

So, how do you solve this? Consider online forms. By incorporating online forms into tasks like reimbursement requests, customer contracts, project proposals, and PTO requests, you will save everyone in the company a lot of time.

Continue Reading..