Category: Digital Marketing

Why and How to Use Animation in Your Marketing Campaign

When we think of animation and cartoons, the first thing that pops into our mind is Tom & Jerry, plenty of TV ads, YouTube videos, and Oscar-winning silver screen productions. We may also associate animation with childhood and an overall feeling of relaxation and laid back entertainment. But is animation good for business as marketing is concerned?Continue Reading..

This New Personalization Technique Can Help Boost Conversions 200%.

Forget about going mobile and SEO-optimizing – there is a new e-commerce trend that can boost conversions by a whopping 200%. We are talking about weather personalization. Yup, you heard right -- weather personalization.The perks? You don’t need the bulk of your customers’ data, but only their location, which is easily defined by geo-targeting. And yet, it can deliver just as good results as if you were greeting each customer by name.Continue Reading..

Four Innovative Digital Marketing Campaigns that Disrupted the Marketplace

We live in a society suffering from information overload. According to Eric Schmidt, CEO, Google, we create more information in two days than we created since the dawn of civilization up until 2003.The result? Shorter attention spans. With around 3000 ad impressions a single person is subjected to on a daily basis, where do we focus our attention on? And for how long?Continue Reading..