Forget about going mobile and SEO-optimizing – there is a new e-commerce trend that can boost conversions by a whopping 200%. We are talking about weather personalization
. Yup, you heard right -- weather personalization.The perks? You don’t need the bulk of your customers’ data, but only their location, which is easily defined by geo-targeting. And yet, it can deliver just as good results as if you were greeting each customer by name.Continue Reading..