Category: Digital Marketing

How to Use Your Brand’s Story to Sell More of Your Products or Services

Everyone loves a good story. It’s the reason people spend billions each year on movies and books. A good story can make the audience feel an emotion, root for the protagonist, or hate the villain. A great story can captivate, motivate and provide a sense of thrill and excitement.Marketing doesn’t have to be a boring sales pitch. You can use the time-tested strategies of Hollywood storytelling to make your marketing strategy more effective. Here are a few benefits to using storytelling in your next marketing campaign.Continue Reading..

8 Reasons to Start a Full-Scale Digital Marketing Campaign

According to our friends at CJG Digital Marketing, companies that use digital marketing have 3X improved revenue growth expectancy if they use effective digital marketing techniques.That's just one of the facts included in the infographic below. To learn more about using digital marketing to grow your business, read on!Continue Reading..

20 Top Tools to Help You Measure Your Next Digital Marketing Campaign

Digital marketing isn't easy. In fact, it's downright difficult. You spend a lot of time creating landing pages, developing content, planning your media and a whole slew of other things. Then, you flip the switch and ... what?

The answer, of course, is that you measure your results. Hopefully, the results are everything you hoped they'd be. But the problem many marketers have is that they don't know what tools to use to measure the results.Continue Reading..