Digital marketing isn't easy. In fact, it's downright difficult. You spend a lot of time creating landing pages, developing content, planning your media and a whole slew of other things. Then, you flip the switch and ... what?
The answer, of course, is that you measure your results. Hopefully, the results are everything you hoped they'd be. But the problem many marketers have is that they don't know what tools to use to measure the results.Continue Reading..