Since the advent of the Internet—how long ago that was—ease of communication, connectivity, and audience reach has made business practices much easier. Take e-mail marketing, for example.
Nowadays, seeing your digital inbox filled with mail from subscriptions is common. These could range from advertising tactics to promotional material or even feedback request for their services. But how do you measure the success of your email campaign? By checking how many engagements or responses you solicited out of a few hundred thousand or a few millions? Sure, that’s an easy way.