It’s the lack of it that does. In an effort to encourage mobile websites to load faster, Facebook and Google are pushing their advertisers to optimize their sites, or else their ads might get limited visibility.
Facebook will soon make changes so that ads leading to slow loading websites will not appear to users who have slow or limited connections. Google, in a similar move, is set to tweak its algorithm to factor in page speed for mobile in their next update.
According to a recent Google study of over 10,000 mobile domains, websites load at the average of 19 seconds over 3G connections. Many of these are yet to be optimized for mobile browsing. Losing out on Facebook and Google traffic can mean thousands of visits lost for your site.
But that shouldn’t be the case. Improvements can be done across several layers – your network, back end, and front end. Here are seven ideas on how you could make those improvements.