Category: Facebook

7 Smart Ways to Comply With Facebook’s Speed Demand

Speed doesn't kill these days.

It’s the lack of it that does. In an effort to encourage mobile websites to load faster, Facebook and Google are pushing their advertisers to optimize their sites, or else their ads might get limited visibility.

Facebook will soon make changes so that ads leading to slow loading websites will not appear to users who have slow or limited connections. Google, in a similar move, is set to tweak its algorithm to factor in page speed for mobile in their next update.

According to a recent Google study of over 10,000 mobile domains, websites load at the average of 19 seconds over 3G connections. Many of these are yet to be optimized for mobile browsing. Losing out on Facebook and Google traffic can mean thousands of visits lost for your site.

But that shouldn’t be the case. Improvements can be done across several layers – your network, back end, and front end. Here are seven ideas on how you could make those improvements. 

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Facebook as a Way to Get All the Traffic You Need in the World

I have a question for you: why did you start a website or a blog? Whether it was for promoting a cause, selling products or services, or having your say in the online world, you need something to achieve that goal: traffic. Tons of it!There are multiple ways to drive traffic towards your main site: advertising, guest blogging, content marketing, email marketing, and social media networking are only few of them.Continue Reading..

What Facebook’s Updated News Feed Algorithm Means for you

What the heck? Every time you think you've got Facebook figured out, they come along and mess things up. As you may have noticed, Facebook has adjusted its algorithm for your News Feed. If you're a publisher, this change is big news because the new algorithm gives priority to posts from friends and family over publishers and public figures. (Damn those friends and family.) What's Facebook's goal? With this change they hope to persuade some of their 1.65 billion users to spend more time on Facebook and less time on other sites. Continue Reading..