Category: Facebook

How to Use Facebook Advertising to Generate Leads for Your Business

Last week, I had the pleasure of interviewing Andrea Vahl, one of the nation's leading experts on Facebook and Facebook advertising. In our 15 minute interview which can be seen below, we covered everything from how to set up Follows on Facebook to how to run a Facebook advertising campaign.If you're interested in expanding your use of Facebook for business, you won't want to miss my interview with Andrea below.Continue Reading..

7 Smart Ways to Comply With Facebook’s Speed Demand

Speed doesn't kill these days.

It’s the lack of it that does. In an effort to encourage mobile websites to load faster, Facebook and Google are pushing their advertisers to optimize their sites, or else their ads might get limited visibility.

Facebook will soon make changes so that ads leading to slow loading websites will not appear to users who have slow or limited connections. Google, in a similar move, is set to tweak its algorithm to factor in page speed for mobile in their next update.

According to a recent Google study of over 10,000 mobile domains, websites load at the average of 19 seconds over 3G connections. Many of these are yet to be optimized for mobile browsing. Losing out on Facebook and Google traffic can mean thousands of visits lost for your site.

But that shouldn’t be the case. Improvements can be done across several layers – your network, back end, and front end. Here are seven ideas on how you could make those improvements. 

Continue Reading..

Facebook as a Way to Get All the Traffic You Need in the World

I have a question for you: why did you start a website or a blog? Whether it was for promoting a cause, selling products or services, or having your say in the online world, you need something to achieve that goal: traffic. Tons of it!There are multiple ways to drive traffic towards your main site: advertising, guest blogging, content marketing, email marketing, and social media networking are only few of them.Continue Reading..