Category: Facebook

Google vs. Facebook: Who Will Come Out on Top? [INFOGRAPHIC]

Facebook and Google: they are, inarguably, the two giants in the Western world (and arguably the entire world) when it comes to technology and the Internet. They make big moves, and they do so with confidence and purpose, even if that purpose isn't apparent to the layman. This infographic from Who Is Hosting This? highlights the "tech cold war" these companies have been in since around 2009, including:
  • Company acquisitions,
  • Developments,
  • Innovations, and
  • "Doctrine."
Who do you think will come out on top? Check out the infographic here: 

Top Tips for Skyrocketing Your Facebook Engagement

Looking to spice up your posts and engage with your audience? We’ve got you covered. Follow these 10 quick steps, adapted from a blog post by Facebook itself, and you’re off to the races!

1. Use images and videos that engage your audience.

Many readers are drawn to visually appealing messages. ‘Rich’ media such as photos and videos will grab the readers attention and aid your posts to stand out on their News Feed.Do your best to share images of your products, as stated above,  readers are drawn in by visuals. Even better, try sharing photos of your cutomers enjoying your products/services.Keep your posts short and to the point - between 100 and 250 characters. Posts of these lengths typically show more engagement, and they support rather than distract from the visuals.

2. Create a conversation with your audience.

Ask your customers to share their thoughts on your product/services. Feedback is key! Listening to your customers will improve your business as well.Take this feedback into consideration and implement it. This can build customer loyalty and show that you value their opinions.Application: This is demonstrated well  in the business model of Modify Watches, a company that creates mix-and-match watches. Modify Watches asks customers for input on watch design and titles and uses this feedback to feed into future designs.

3. Use your posts to share exclusive promotions and discounts.

Offer special promotions or perks to your customers via social media posts. This will keep your customers interested and drive online sales.Application: BarkBox creates posts that share exclusive promotional codes. Their findings have shown that valuable offers, like buy-1-get-1-free or dicounts over 20%, have a higher likelihood of being shared. This helps the company to spread the word about their business.To add a sense of urgency and improve audience engagement with your promotions, include clear calls to action and redemption details, like when the promotion ends.

4. Provide access to exclusive information.

Provide rewards for customers who are connected to your social media pages, and drive online sales by sharing exclusive information and deals with them.Application: For Mother’s Day, PhotoBarn engaged in a 10-day Giveaway of PhotoBarn products on their page.

5. Be consistent and timely.

Your customers and audience will engage more with posts if the posts are related to current subjects, i.e events or holidays.Consistency and timeliness are very important when replying to comments on your posts. The faster the response, the more likely it is that customers will engage in the future.Tip: An inside look on upcoming product sales a couple of weeks prior to big sale events (such as Black Friday or Cyber Monday) can help drive up sales.

6. Plan an editorial calendar.

An editorial calendar can be used to stay in regular contact with customers and keep up with ideas about what to talk about each week/month.Planning can be very helpful when it comes to your business. This type of calendar planning will not only help keep you consistent with your posts, but it will also ensure that the content you’re posting is well planned and interesting.

7. Schedule posts.

Scheduling your posts in advance can help you better manage your time and plan for upcoming holiday events and specials.Find out when the majority of your customers are online by visiting your Page Insights and going to the Posts tab, then use this information to schdule your posts accordingly.You can choose to manage your scheduled posts by going to the top of your Page and clicking “Edit Page,” then “Use Activity Log.”

8. Target your posts.

FaceBook allows you to target your audience for each post. To do this, click on the target icon at the bottom left corner of your Page’s sharing tool and select Add Targeting. This will allow you to target your post based on the audience you are trying to reach such as gender, relationship status, educational status, interests, age, location and language.

9. Incorporate link posts to drive people to your website.

Link posts are now larger and have a clickable area that helps drive people to your website. To try them, follow these steps;
  • Go to your Page’s sharing tool, enter the offsite URL and hit enter.
  • The title, description and image will be taken from your webpage, but you are still able to customize the text and image of the post.
  • Again, Facebook has increased the size of the image for these posts, so you will want to choose an image that is compelling and will blend freely with the News Feed.

10. Review your posts’ performance.

Checking your Page Insights reguarly will help you to undertsand what in your posts is working. These insights can help you keep your posts relevant and engaging. This page will also help you to understand your customers and what type of content they are interested in.About the Author: Grace Turner works at 60 Second Communications, a marketing communications firm working with top brands from around the globe.

Facebook May Be Great FOR Marketing, but It Sucks AT Marketing

Facebook does what it’s supposed to do very well. It has very robust capabilities as a platform. It has a decently intuitive user interface. And it doesn’t hurt that it’s the most popular social network on Earth.But what Facebook doesn’t do well is Twitter. The company chose to have a presence on other social media networks (primarily Twitter and Google+), but it fails to actually use those platforms to effectively market to the users.The reality that Facebook is likely aware of is that people wanting to engage with their brand will probably go to It’s household enough for that. But there is such a large number of users on these other sites that they just may be missing out on an important marketing (or at least community engagement) opportunity. To better understand what Facebook is doing wrong on Twitter, let’s compare the account to Twitter’s own on the Facebook platform.

Facebook on Twitter vs. Twitter on Facebook

Let’s start by looking at Twitter’s presence on Facebook. First of all, there’s a nice blend of update, instruction, and entertainment available on the page. Second, there’s a relevant cover photo, as well as engaging visuals throughout the content. The page has 12 million likes.Facebook’s Twitter account actually has over 13 million followers, so at least by the numbers it’s ahead. But when you take a look at the content, it leaves quite a bit to be desired. Facebook hasn’t moved out of the broadcasting phase, meaning its feed is just a continuous stream of updates from the blog and announcements about Zuckerberg-related events. There are rarely any accompanying visuals, and the background (a pair of what seem to be some kind of military jets) makes little sense contextually.

Facebook’s Twitter Campaign Basically Just Gave Up

Let’s get one thing straight: the people at Facebook are smart. They know that most people are not going to look at one social network’s account on a competing social network to gain insights or receive updates when those same pieces of information are available on their own, more popular site. They assumed no one would be looking, and they may be right. We may be the first people to ever notice a fault here (probably not). But that doesn’t mean that Facebook’s Twitter Campaign can be viewed as a marketing success, or even a marketing draw.No, Facebook’s Twitter campaign is a marketing failure, and here’s why.The average audience member for Twitter is vastly different from that of Facebook. In fact, there are many people on Twitter who don’t have Facebook accounts. And with Facebook trying so hard these days to continue to grow their audiences to be more attractive to advertisers, those users should be pursued wholeheartedly. The number of people who follow the account indicate a vast number of users who want more engaging content from the brand. After all, a follow on Twitter is a lot harder to obtain than a like on Facebook. You would think Facebook would take a cue from their 13 million followers and step up their game.But instead of creating a highly targeted, highly engaging Twitter campaign — instead of learning the competition — Facebook seems to just give up. They simply smile at their follower count, publish headlines and tidbits from preexisting content (both on their blog and their own Facebook page), Retweet a few relevant announcements, and call it a day. Unacceptable.Facebook is missing out on an opportunity, but they’re too pessimistic and intimidated by the competition to see it through. It would be better for Facebook not to have a Twitter account at all than to half-ass it like they currently are.

Don’t Be Like Facebook: Have a Robust Presence on All Your Networks

Clearly, Twitter is the company to emulate in this scenario. Here are three things you can take away from the Twitter/Facebook comparison:
  1. Broadcasting is not marketing; it’s advertising. Marketing in the digital age involves intentionally building a community of followers who will advocate for your brand.
  2. Create a vibrant mix of content appropriate to your desired audience. Be intentional by targeting the fans that will really be interested in your product or service, and then deliver what those fans are expecting. Be sure to publish entertaining and instructional content in addition to updates and insights.
  3. Visually represent your brand in an engaging and appropriate way. Facebook’s visuals are irrelevant and un-engaging, while Twitter’s are relevant and fun.
Remember, social media marketing should mean that all of your audiences across multiple platforms are being given the same level of attention and engagement. Facebook fails to do this on Twitter, despite the number of loyal followers it has. Twitter, on the other hand, shows a firm grasp of social media marketing form by being equally as engaging on Facebook as it is on its own platform. By taking notes from these brands and creating visually interesting, varied content, you can grow your own brand and stand above the competition.About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.