Do Facebook Ads Work?

Not long ago, I wrote a post on the 60 Second Marketer blog called The Truth About Facebook Ads: They Don’t Actually Work. It created a bit of a stir in the online community because there were a lot of Facebook loyalist who defended the platform and who have...

Facebook 101 Part 2: How to Get More Likes

It’s no secret that Facebook is the most-used social network in the US. However, because its capabilities for businesses are so different from the personal experience, many people still don’t understand some of the basics behind Facebook marketing. In this 4-part...