Category: General Business

How Time Tracking Can Bring More Out of Your Social Media Campaign

According to Harvard Business Review, untracked work hours are costing the US economy nearly 7.4 billion USD per day. Moreover, according to the American Payroll Association companies can save up to 2% of gross payroll costs every year by using time tracking.

The concept of time tracking is based on the very basic principle of keeping track of the amount of time your workforce spends on tasks. This basic principle has been converted into a complex technique that entails enlisting the major milestones to be achieved, identifying the people who are to achieve them, monitoring the time spent on each milestone and then using this information to attain information that is critical for businesses.

The information that is extracted from time tracking also forms the basis of employee remuneration and generation of invoices for vendors and customers. Moreover, this information is used to monitor project progress and the efficiency of the workforce. It also enables the identification of leakages both of time as well as money.

A case study by Smith & Howard Certified Public Accountants and Advisors clearly indicates the astonishing levels of productivity that can be achieved by using time tracking.

Though time tracking can be done manually using spreadsheets; there are several innovative time tracking applications in the market that allow for error and hassle-free time tracking, record maintenance, invoicing, employee remuneration as well as provision of business intelligence reports in the form of project progress, areas of improvement, money leakage, e-cost estimates for prospective customers and much more.

Ms. Adriana Saldana, Vice President, Fisher Vista, LLC. used time tracking to improve her company’s productivity and observed a staggering 85% increase in overall productivity. The most widely used time tracking applications include Minterapp, Harvest and Zoho.


Continue Reading..

7 Ways Reading a Book Every Day Will Help You Become a Better Marketer

There’s nothing quite as pleasing as coming home from work, kicking back with a glass of your favorite beverage (throw in some snacks if you’re really adventurous), and relaxing in a corner with a good book.

It's no secret that reading a book daily has many benefits. And for marketers, there can be even more benefits than the average Jane.

For a field that is equal parts creativity, equal parts analytics and all parts mentally challenging, grabbing a good book, whether career-related or not, is a great way to unwind and improve your skills. Here are just a few ways reading daily will help you.Continue Reading..

6 Business Growth Strategies for Small Businesses

No matter the size of the business, growing your company and its success is a top priority. Merely writing a list of goals and dreams won’t make the cut. As a company, you need a growth strategy in place to secure constant innovation, practical steps, and requirements to meet in order to take your business to the next level.Continue Reading..