Category: General Business

6 Business Growth Strategies for Small Businesses

No matter the size of the business, growing your company and its success is a top priority. Merely writing a list of goals and dreams won’t make the cut. As a company, you need a growth strategy in place to secure constant innovation, practical steps, and requirements to meet in order to take your business to the next level.Continue Reading..

Two Lessons Your Business Can Learn from Performance Marketing

As Seth Godin, entrepreneur, marketer, author, and inductee into the Direct Marketing Hall of Fame writes, in business development relationships, “both sides are buying, both sides are selling. So talented business development people never act like jaded buyers, arms folded, demanding this and that. Instead, from the start, they seek out partners.”

What Godin writes is astute. Business development is all about forming partnerships – unique partnerships that have often never been done before. Where this model falls short is in its ability to scale. This is precisely where the performance marketing model can teach the business development model a thing or two.

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Why Blogger Outreach is Such a Powerful Marketing Method

In recent years, it seems as if bloggers have taken over the internet. From starting their own sites as a hobby to turning an online hub into a multimillion dollar business, bloggers are creating waves in the online world. But why is that relevant and what does that mean for your business?Bloggers can actually benefit your business and your online marketing strategy in a variety of different ways. Whether you’ve looked into content marketing or you’re looking to add another stream to your marketing mix, you may be interested in building a successful blogger outreach strategy. By creating valuable content, with valuable links in place, and building up good relationships with bloggers, you could be opening up your business to strong SEO, promotional and sales opportunities that may not be there otherwise.But, to get you started, let’s take a look into what exactly blogger outreach is and how you can start to take is seriously as the most powerful marketing method out there.Continue Reading..