Category: General Business

How Marketers Can Claim a Seat at the Strategy Table

Here’s an understatement: People who have been marketers for 15 or more years have seen their profession utterly transformed.The pace of change has been positively dizzying: We’ve had to learn to use new tools. We’ve had to become fluent in a new professional language. And we’ve had to embrace new responsibilities.That last change is the most salient, and while the downside is scary — become a full-fledged link in value chain or lose relevance — the upside is exhilarating.Continue Reading..

5 Things You Can do to Improve Your Creativity and Your Writing

Many people think "I wasn't born with the gift of creativity; I'll never be a good writer" – and just give up. This is not a good mind-set. Everybody has creative potential, and they just need to work on it to unleash their creativity and develop their skills.Continue Reading..

How to Make an Amazing Impression in Your Next Interview  

You’re ecstatic. You just heard back from that perfect job you applied for and they want to meet you. You know you’d be perfect for the position, and can’t wait to show them what you can do.

But we all know what happens next. That ecstasy gives way to anxiety as the realization comes that first, you’ll have to make it through the dreaded interview. Because as much as you may believe that you’re the one for the job, you now have the task of convincing them that they simply can’t hire anyone else.Continue Reading..