I’d like to start this post with a shocking and controversial claim: Outbound marketing is not dead. Nor, as some might assert, should it be.When I hear everyone raving about inbound marketing and how it's the only way to go these days, it makes me cringe.I don’t know many small companies that can afford to spend money on creating endless content, hoping it eventually gets indexed by search engines, drives traffic to their site and generates leads. Personally, I don’t care to put my destiny 100% in the hands of search engines or social media sites. So what’s a marketer to do?Balance, my friends, balance. Marketers must balance their outbound marketing efforts with their inbound efforts.Continue Reading..