Category: General Marketing

Growth Hacking Techniques from 32 Tech Giants

Growth hacking is a marketing technique used to grow a company’s user base and profitability by encouraging sales and widespread brand exposure. Employing more inexpensive methods of marketing, growth hacking helps expand user bases through creative measures.The infographic below, created by YourTradeBase, shows how successful companies such as Hotmail and Facebook have growth hacked their way to tech success, by using it right at the launch of product.Continue Reading..

How to Align Marketing and Sales

Every company strives to create a healthy sales and marketing partnership, where each discipline learns from each other, both understand the value proposition and knows how the customer wants to engage and buy.Continue Reading..

I Just Spoke at a Festival in Europe That Was Unlike Anything I’ve Seen Before

Screen Shot 2015-05-10 at 12.22.39 AMIf you're like I am, you probably attended plenty of marketing conferences and have been bored out of your mind. Many events use the same model -- plastic trade show booths, hit-or-miss speakers, and overpriced tickets. But I just spoke at an event in Austria that has turned the marketing event industry on its head.The event really isn't an event at all -- it's a festival. The difference being that many marketing conferences are staid, predicable, and ... cheesy. But the Marketing Rockstars Festival is engaging, interactive, and fresh.What's the biggest difference? The fact that the entire festival is about creating experiences rather than passive, uninteresting lectures. As a result, attendees learn more, network more, and leave the festival with more actionable information.Want to find out more about the Marketing Rockstars event? Check out the infographic I created below, then visit their website.Marketing Rockstars 2016 Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based marketing agency that works with national and international brands. He is the co-author of "How to Make Money with Social Media" and "Go Mobile" and is a popular marketing speaker at events, trade shows and corporations around the globe. Subscribe to The Jamie Turner Show podcast by visiting iTunes or Stitcher.