Category: Infographic

Why Some Infographics Drive Traffic and Others Don’t

A successful content marketing strategy today is more than just blogs and articles. To drive traffic and bring value to users, it’s important to create different kinds of content to engage with your readers.Today, infographics are liked and shared on social media platforms 3 times more than other types of content. These visually enticing graphics display content in ways that allow information to be easily digested by users. Despite their ability to capture readers, some infographics are more successful than others. Continue Reading..

Why Infographics May be a Marketer’s Best Secret Weapon

The key to a successful website is to provide valid and compelling content. This is what keeps visitors coming back, either to learn more about a subject, keep up with current events or simply be entertained.The beauty of content is that it can come in many forms, including text, images, videos, music and more. You aren’t confined to a single type. You can build your content library using any number of these methods. For example, your blog likely consists of text-based posts, images and videos.Continue Reading..

Get a 30% Higher Click-Through-Rate by Defining Your Content Marketing Processes [INFOGRAPHIC]

Is content marketing more of an art or a science?Well, at the 60 Second Marketer, we believe in the science of marketing. That means we believe in using tangible data and metrics to drive campaign strategies and optimization. But that doesn't mean that we ignore the more artistic side of marketing, especially something as long-form as content marketing. This infographic from Kapost highlights both the artistic and scientific aspects of a successful content marketing campaign. By looking at this data, it could help you course correct or build the right team. Here are some of the highlights:
  • 90% of information transmitted to the brain is visual.
  • Companies with defined content processes see a 30% higher click-through-rate on average.
  • The artistic and scientific mindsets to content marketing are different, but they complement each other. Consider having at least 1 person of each disposition on your team as a decision-maker.
  • Become better at utilizing both perspectives by knowing your strengths, practicing the other mindset, keeping open lines of communication, and implementing the right tools.
Check out the full infographic below, and then click the social buttons to the left to share with your followers!