Category: Infographic

Google vs. Facebook: Who Will Come Out on Top? [INFOGRAPHIC]

Facebook and Google: they are, inarguably, the two giants in the Western world (and arguably the entire world) when it comes to technology and the Internet. They make big moves, and they do so with confidence and purpose, even if that purpose isn't apparent to the layman. This infographic from Who Is Hosting This? highlights the "tech cold war" these companies have been in since around 2009, including:
  • Company acquisitions,
  • Developments,
  • Innovations, and
  • "Doctrine."
Who do you think will come out on top? Check out the infographic here: 

Using Organic SEO Practices Will Ultimately Beat Manufactured SEO [INFOGRAPHIC]

If you're like most people, you've tried to make your site as Google-pleasing as possible. You may have lots of keywords, paid posts, etc. But that may not be the best approach.This infographic from SEO Sherpa walks us through what the difference is between organic and paid SEO and the benefits of each. Spoiler alert: the benefits of organic SEO are much longer-lasting. Here are some highlights:
  • Organic SEO is powered by humans, not automation programs or machines.
  • Manufactured SEO is actually against Google's terms and conditions.
  • Manufactured SEO falls apart quickly, while organic SEO lasts a long time.
  • The focus of organic SEO is providing the most relevant and useful content possible and positioning it to be easily retrieved by search engines, NOT to beat the Google game.
Check out the full infographic here:   

Email Marketing Outperforms Social Media in Terms of Reach and Features [INFOGRAPHIC]

If you're working on a shoestring budget and are trying to figure out where it would be best used, maybe this infographic can help. Brought to you by Host Papa, it breaks down email marketing and social media marketing to see which outperforms which in what categories. Here are some of the key findings:
  • Social media helps build your audience faster and increases search engine ranking.
  • Email is a fairly inexpensive and easy form of direct response.
  • Social media is growing more, but email is still more widely used.
  • The features and reach on email marketing are surprisingly robust.
See the full infographic here: