Category: Infographic

Get a 30% Higher Click-Through-Rate by Defining Your Content Marketing Processes [INFOGRAPHIC]

Is content marketing more of an art or a science?Well, at the 60 Second Marketer, we believe in the science of marketing. That means we believe in using tangible data and metrics to drive campaign strategies and optimization. But that doesn't mean that we ignore the more artistic side of marketing, especially something as long-form as content marketing. This infographic from Kapost highlights both the artistic and scientific aspects of a successful content marketing campaign. By looking at this data, it could help you course correct or build the right team. Here are some of the highlights:
  • 90% of information transmitted to the brain is visual.
  • Companies with defined content processes see a 30% higher click-through-rate on average.
  • The artistic and scientific mindsets to content marketing are different, but they complement each other. Consider having at least 1 person of each disposition on your team as a decision-maker.
  • Become better at utilizing both perspectives by knowing your strengths, practicing the other mindset, keeping open lines of communication, and implementing the right tools.
Check out the full infographic below, and then click the social buttons to the left to share with your followers! 

Google vs. Facebook: Who Will Come Out on Top? [INFOGRAPHIC]

Facebook and Google: they are, inarguably, the two giants in the Western world (and arguably the entire world) when it comes to technology and the Internet. They make big moves, and they do so with confidence and purpose, even if that purpose isn't apparent to the layman. This infographic from Who Is Hosting This? highlights the "tech cold war" these companies have been in since around 2009, including:
  • Company acquisitions,
  • Developments,
  • Innovations, and
  • "Doctrine."
Who do you think will come out on top? Check out the infographic here: 

Using Organic SEO Practices Will Ultimately Beat Manufactured SEO [INFOGRAPHIC]

If you're like most people, you've tried to make your site as Google-pleasing as possible. You may have lots of keywords, paid posts, etc. But that may not be the best approach.This infographic from SEO Sherpa walks us through what the difference is between organic and paid SEO and the benefits of each. Spoiler alert: the benefits of organic SEO are much longer-lasting. Here are some highlights:
  • Organic SEO is powered by humans, not automation programs or machines.
  • Manufactured SEO is actually against Google's terms and conditions.
  • Manufactured SEO falls apart quickly, while organic SEO lasts a long time.
  • The focus of organic SEO is providing the most relevant and useful content possible and positioning it to be easily retrieved by search engines, NOT to beat the Google game.
Check out the full infographic here: