Category: Infographic

Email Marketing Outperforms Social Media in Terms of Reach and Features [INFOGRAPHIC]

If you're working on a shoestring budget and are trying to figure out where it would be best used, maybe this infographic can help. Brought to you by Host Papa, it breaks down email marketing and social media marketing to see which outperforms which in what categories. Here are some of the key findings:
  • Social media helps build your audience faster and increases search engine ranking.
  • Email is a fairly inexpensive and easy form of direct response.
  • Social media is growing more, but email is still more widely used.
  • The features and reach on email marketing are surprisingly robust.
See the full infographic here:

Social Media Advice From Those Actually Doing Social Media [INFOGRAPHIC]

Ever wish you could get social media advice from someone in the trenches for big brands every day? Well, now you can.This infographic from Referral Candy is full of wisdom from some of the top experts in social media. With advice from social media managers of some of the world's top brands, it offers an insightful look into the world of social marketing. Some of our favorite quotes are:
  • "Having a Twitter account today is like having a Web page 10 years ago." -Lauren Teague
  • "Think strategically and act with purpose. Think, 'What does this do for my business?'" -Katie Morse
  • "You can't be all things to all people, but you can have a real impact where it matters if you stay true to your brand." -Paul Haskell
Check out the full infographic below:
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Address Key Issues Facing Different Types of Ecommerce Customers [INFOGRAPHIC]

When dealing with ecommerce consumers, there are many behavior patterns and personality types you should be aware of. This infographic from Havas Worldwide breaks down what those types are, what nuances and challenges they present, and how you can address them. Here are the various types they list:
  • Digitally Dissociated — stick to shopping in person, often due to security concerns or the ability to touch or try on a product.
  • Digitally Divided — they are desktop or nothing when it comes to digital, and while they do a lot of product research online, they don't use mobile much.
  • Digitally Experimental — they're willing to try new things, but they're still not fully into mobile, meaning they will need things served up easily.
  • Digitally Integrated — online and offline blend together, making them a digital marketer's dream.
See the full infographic here: