Category: Infographic

Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC & QUIZ]

Now this is some cool stuff.The folks over at kapost have taken two beloved franchises — Star Trek and Star Wars — and created some seriously excellent analogies to content marketing. There's a quiz you can take to find out which is more like your marketing strategy [CLICK HERE], and then you can take a gander at the infographic below to see what exactly your result means.Here are some interesting ideas from the infographic:
  • Star Wars tackles big themes, while Star Trek looks instead at nuanced and complex issues. Is your blog full of detailed how-tos and thorough analyses, or do you focus on industry overviews and application of basic principles.
  • Some blogs focus on exploratory topics (emerging tech, new platforms, etc.) while others focus on best practices and excellence in the current space. Neither is better than the other, and they're both necessary to the world of marketing.
  • Even the design of your blog and your visuals has a category!
Don't forget to take the quiz, and then check out the full infographic here:About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

New Smartphones Outnumber New Babies 5 to 1 [INFOGRAPHIC]

We truly are in the golden age of mobile. If you read this blog regularly, you know that to be true. But if you're not convinced, just check out this jam-packed infographic from PennyStocks about mobile usage and prevalence. Here are some of the most interesting data points:
  • 5x as many smartphones are sold per day as babies born.
  • Over 5x as much data is used downloading apps as posting to Facebook every day in the US, and more emails are sent/received via mobile in 1 day than letters in a whole year.
  • Americans spend almost as much time in mobile apps as they do watching TV, and 88% use their phones while they watch TV.
  • 75% of Americans bring their phones into the bathroom with them.
  • 1 in 4 mobile users in the US will redeem a mobile coupon this year.
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.