Now this is some cool stuff.The folks over at kapost
have taken two beloved franchises — Star Trek and Star Wars — and created some seriously excellent analogies to content marketing. There's a quiz
you can take to find out which is more like your marketing strategy [CLICK HERE]
, and then you can take a gander at the infographic below to see what exactly your result means.Here are some interesting ideas from the infographic:
Don't forget to take the quiz
- Star Wars tackles big themes, while Star Trek looks instead at nuanced and complex issues. Is your blog full of detailed how-tos and thorough analyses, or do you focus on industry overviews and application of basic principles.
- Some blogs focus on exploratory topics (emerging tech, new platforms, etc.) while others focus on best practices and excellence in the current space. Neither is better than the other, and they're both necessary to the world of marketing.
- Even the design of your blog and your visuals has a category!
, and then check out the full infographic here:About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.