Content marketing — it's not for the faint of heart.
Content marketing may seem like an easy solution to a branding problem, or even like a quick way to generate leads, but it's not. There's a lot of hard work and manual labor that goes into making a content marketing campaign happen. And even when you put a lot of blood and sweat into content creation, it's hard to tell just how effective it is or what kind of ROI you can expect to see.That is, until now. Uberflip
has put together this excellent infographic
about how to measure the ROI of your content marketing campaign. By knowing which metrics to track and how to calculate your returns, you can optimize your campaign to get the biggest bang for your buck, resulting in measurable success. Check out the full graphic right here:About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.