Category: Infographic

New Smartphones Outnumber New Babies 5 to 1 [INFOGRAPHIC]

We truly are in the golden age of mobile. If you read this blog regularly, you know that to be true. But if you're not convinced, just check out this jam-packed infographic from PennyStocks about mobile usage and prevalence. Here are some of the most interesting data points:
  • 5x as many smartphones are sold per day as babies born.
  • Over 5x as much data is used downloading apps as posting to Facebook every day in the US, and more emails are sent/received via mobile in 1 day than letters in a whole year.
  • Americans spend almost as much time in mobile apps as they do watching TV, and 88% use their phones while they watch TV.
  • 75% of Americans bring their phones into the bathroom with them.
  • 1 in 4 mobile users in the US will redeem a mobile coupon this year.
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

The Proven Way to Achieve Content Marketing Success [INFOGRAPHIC]

Content marketing — it's not for the faint of heart.Content marketing may seem like an easy solution to a branding problem, or even like a quick way to generate leads, but it's not. There's a lot of hard work and manual labor that goes into making a content marketing campaign happen. And even when you put a lot of blood and sweat into content creation, it's hard to tell just how effective it is or what kind of ROI you can expect to see.That is, until now. Uberflip has put together this excellent infographic about how to measure the ROI of your content marketing campaign. By knowing which metrics to track and how to calculate your returns, you can optimize your campaign to get the biggest bang for your buck, resulting in measurable success. Check out the full graphic right here:About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.