And here we thought it was all about the Internet.It's true, that's where things have been headed. Everything is connected to the Internet now, even laundry machines! But that doesn't mean that TV's influence has gone away. People will always love a juicy soap opera or an edge-of-the-seat action series, and just because there are more screens in the game doesn't mean that TV advertising is any less powerful.The fact is that DRTV advertising still works, and it works well. This is wonderfully illustrated by this infographic
. (Fun fact: did you know that the 60 Second Marketer has an agency behind it called 60 Second Communications, and BKV
is our parent company and exclusive blog sponsor?) Here are some of the highlights:
- TV reaches 88% of American adults, whereas the Internet still only reaches 73%.
- Even with the millennial obsession with streaming, 85% of video viewing is live television.
- Half of adults say that a TV ad has prompted an Internet adventure to learn more.
- TV is still the medium with which people spend the most time.
So what all this means is that, while the Internet is a big part of our lives, it's a get-in-and-get-out medium, whereas TV is more of an experience. And if people are allowing themselves to be immersed in TV, then that's a place where your advertising dollars can have a huge impact. Check it out:
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.