Category: Infographic

Your Customers Wish You Were Using This Cutting-Edge Marketing Technique [INFOGRAPHIC]

Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing.

Wait, what exactly is beacon marketing?

In a nutshell, a beacon (in this context) is a wireless device that targets nearby phones and tablets, providing information of some sort to the user. With beacon marketing, this usually means a beacon being placed in a brick-and-mortar business (retail shop, restaurant, etc.) and then providing value (coupons, discount, or secret deals) to customers inside (or nearby) the establishment who have downloaded the necessary app.Customers have indicated that they're more than ready for beacon marketing, so why haven't retailers jumped on board? Perhaps it's because they don't know enough about it. Beacon marketing company Swirl tackles that challenge with this infographic, illustrating customers' pain points and desires. Some of the key points from the infographic include:
  • 85% of customers have used a mobile shopping app while inside a store (and 66% of those say their smartphone activity has influenced their purchase).
  • 65% of customers prefer their smartphones as their main info-gathering method while shopping, and the same number trusts their favorite retailers more than any other app or network (even Facebook and Google) with their location data.
  • 80% of customers would be interested in receiving push notifications about sales and promotions while inside a store.
  • More customers would make a purchase based on beacon sales and recommendations than on limited-time sales.
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Do TV Ads Still Matter? New Data Provides the Answer [INFOGRAPHIC]

 And here we thought it was all about the Internet.It's true, that's where things have been headed. Everything is connected to the Internet now, even laundry machines! But that doesn't mean that TV's influence has gone away. People will always love a juicy soap opera or an edge-of-the-seat action series, and just because there are more screens in the game doesn't mean that TV advertising is any less powerful.The fact is that DRTV advertising still works, and it works well. This is wonderfully illustrated by this infographic from BKV. (Fun fact: did you know that the 60 Second Marketer has an agency behind it called 60 Second Communications, and BKV is our parent company and exclusive blog sponsor?) Here are some of the highlights:
  • TV reaches 88% of American adults, whereas the Internet still only reaches 73%.
  • Even with the millennial obsession with streaming, 85% of video viewing is live television.
  • Half of adults say that a TV ad has prompted an Internet adventure to learn more.
  • TV is still the medium with which people spend the most time.
So what all this means is that, while the Internet is a big part of our lives, it's a get-in-and-get-out medium, whereas TV is more of an experience. And if people are allowing themselves to be immersed in TV, then that's a place where your advertising dollars can have a huge impact. Check it out:

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Adding an Image to a Social Post Increases Engagement 200% [INFOGRAPHIC]

Have you reached the landmark of 1000 Likes or 1000 Twitter followers? If you have, then you might have noticed an impact on your search engine rankings. If not, then you might want to incorporate some of the techniques mentioned by our friends at Quick Sprout in the following infographic.Here are the key points they make:
  • Google and Bing have started to take into account social signals to determine a website's ranking
  • Google and Bing look at Tweets, Tweeter's authority, Facebook shares and likes, and Google+'s
  • According to Shrushti.com, the social signals even make a difference for low-competition keywords and pages with duplicate content
  • According to Moz.com, Tweets from power users may influence short-term rankings for certain keywords
  • Examples of Social Signals increasing the rankings: 1) 100 Google+ Followers = 14.63%, 2) 300 Google +1 votes = 9.44% 3) 70 Facebook shares & 50 likes = 6.9%, 4) 50 tweets = 2.88%
  • Best time to get more social shares includes posting on Monday, Wednesday, or Thursday at 9AM, 12PM, 3PM, or 6PM.
  • Adding an image to your social positing is likely to increase engagement by 200%
  • Social users are 21% more likely to engage with a question
  • Asking your social followers for a vote will increase the likelihood of them liking your URL by 400%.
  • Throwing a contents for social users is likely to help your social engagement by 39%
  • How to and list posts tend to get 47% more social shares
Ready for more? Great. Enjoy! Here's the full infographic: