Category: Infographic

The Proven Way to Achieve Content Marketing Success [INFOGRAPHIC]

Content marketing — it's not for the faint of heart.Content marketing may seem like an easy solution to a branding problem, or even like a quick way to generate leads, but it's not. There's a lot of hard work and manual labor that goes into making a content marketing campaign happen. And even when you put a lot of blood and sweat into content creation, it's hard to tell just how effective it is or what kind of ROI you can expect to see.That is, until now. Uberflip has put together this excellent infographic about how to measure the ROI of your content marketing campaign. By knowing which metrics to track and how to calculate your returns, you can optimize your campaign to get the biggest bang for your buck, resulting in measurable success. Check out the full graphic right here:About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Your Customers Wish You Were Using This Cutting-Edge Marketing Technique [INFOGRAPHIC]

Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing.

Wait, what exactly is beacon marketing?

In a nutshell, a beacon (in this context) is a wireless device that targets nearby phones and tablets, providing information of some sort to the user. With beacon marketing, this usually means a beacon being placed in a brick-and-mortar business (retail shop, restaurant, etc.) and then providing value (coupons, discount, or secret deals) to customers inside (or nearby) the establishment who have downloaded the necessary app.Customers have indicated that they're more than ready for beacon marketing, so why haven't retailers jumped on board? Perhaps it's because they don't know enough about it. Beacon marketing company Swirl tackles that challenge with this infographic, illustrating customers' pain points and desires. Some of the key points from the infographic include:
  • 85% of customers have used a mobile shopping app while inside a store (and 66% of those say their smartphone activity has influenced their purchase).
  • 65% of customers prefer their smartphones as their main info-gathering method while shopping, and the same number trusts their favorite retailers more than any other app or network (even Facebook and Google) with their location data.
  • 80% of customers would be interested in receiving push notifications about sales and promotions while inside a store.
  • More customers would make a purchase based on beacon sales and recommendations than on limited-time sales.
About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

Do TV Ads Still Matter? New Data Provides the Answer [INFOGRAPHIC]

 And here we thought it was all about the Internet.It's true, that's where things have been headed. Everything is connected to the Internet now, even laundry machines! But that doesn't mean that TV's influence has gone away. People will always love a juicy soap opera or an edge-of-the-seat action series, and just because there are more screens in the game doesn't mean that TV advertising is any less powerful.The fact is that DRTV advertising still works, and it works well. This is wonderfully illustrated by this infographic from BKV. (Fun fact: did you know that the 60 Second Marketer has an agency behind it called 60 Second Communications, and BKV is our parent company and exclusive blog sponsor?) Here are some of the highlights:
  • TV reaches 88% of American adults, whereas the Internet still only reaches 73%.
  • Even with the millennial obsession with streaming, 85% of video viewing is live television.
  • Half of adults say that a TV ad has prompted an Internet adventure to learn more.
  • TV is still the medium with which people spend the most time.
So what all this means is that, while the Internet is a big part of our lives, it's a get-in-and-get-out medium, whereas TV is more of an experience. And if people are allowing themselves to be immersed in TV, then that's a place where your advertising dollars can have a huge impact. Check it out:

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.