Category: Marketing Techniques

Boost Marketing Productivity with DIY Online Form Building

As marketers, we depend on productivity tools to help us work efficiently. We have to. There are simply too many projects to be bogged down by inefficient technology or processes. Yet too often we get stuck in a loop of using outdated methods for collecting essential information, even as it costs us time and resources.

 That’s why having the ability to create your own online forms has become a necessity. Data collection needs to be an organized and simplified process, which is why smart marketers have started using drag-and-drop form building software  -- either for their own businesses or for their clients -- for lead generation, downloading collateral, event registrations, and even collecting payments.Continue Reading..

How to Use Agile Marketing to Improve the Results of Your Next Campaign

Marketing agility: It’s a phrase every modern marketer knows. But questions still remain.

What exactly does agility mean? Is it just a passing trend? How agile do marketers really need to be to ensure their success?

In a recent study jointly conducted by Forbes and Aprimo, global marketing leaders were asked these same questions. Their answers? Marketing agility means being able to quickly and effectively respond to customers’ individual needs at the right time via the right channel.

And as the marketing landscape continues to grow in complexity, it’s clear that marketing agility is more important than ever – and will only continue to become more of a necessity as customers continue to take control of their brand experiences.

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Why You Need Experiential Marketing at Global Shows

This year’s North American International Auto Show (NAIAS) just wrapped up and showcased the latest in new vehicles and technology to over 815,000 visitors. The NAIAS is a prime example of a global stage for marketers to reach their audience in new and innovative ways.

Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing.

Let’s take a closer look at why you should consider experiential marketing for global events like the auto show:

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