This year’s North American International Auto Show (NAIAS) just wrapped up and showcased the latest in new vehicles and technology to over 815,000 visitors. The NAIAS is a prime example of a global stage for marketers to reach their audience in new and innovative ways.
Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing.
Let’s take a closer look at why you should consider experiential marketing for global events like the auto show: