Category: Marketing Techniques

How to Use Agile Marketing to Improve the Results of Your Next Campaign

Marketing agility: It’s a phrase every modern marketer knows. But questions still remain.

What exactly does agility mean? Is it just a passing trend? How agile do marketers really need to be to ensure their success?

In a recent study jointly conducted by Forbes and Aprimo, global marketing leaders were asked these same questions. Their answers? Marketing agility means being able to quickly and effectively respond to customers’ individual needs at the right time via the right channel.

And as the marketing landscape continues to grow in complexity, it’s clear that marketing agility is more important than ever – and will only continue to become more of a necessity as customers continue to take control of their brand experiences.

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Why You Need Experiential Marketing at Global Shows

This year’s North American International Auto Show (NAIAS) just wrapped up and showcased the latest in new vehicles and technology to over 815,000 visitors. The NAIAS is a prime example of a global stage for marketers to reach their audience in new and innovative ways.

Despite the opportunities available to leverage new products, shows like the NAIAS also pose many challenges to marketers. The best way to cut through the noise and make a lasting impression is with experiential marketing.

Let’s take a closer look at why you should consider experiential marketing for global events like the auto show:

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Prepare Yourself for a Fundamental Shift in Marketing: From Permission Based Marketing to Informed Access Based Marketing

In the excellent documentary “Terms & Conditions May Apply” the film makers confirmed what most us could have guessed at or already knew: people tend to not read the Terms & Conditions for any product or service they engage with.

The documentary is well worth seeking out on Netflix or elsewhere, if only to laugh at those who (spoiler alert) signed away their "mortal souls" as part of one fake set of T’s &C’s. The joke wears off pretty quickly, however, when one realizes that it could just have easily been “me” that agreed to those terms.

None of the global brands chased down by the film makers regarding their terms of services comes out of it very well.

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