New Research on the Effectiveness of "Follow Me," "Like Me" and "Friend Me."

Are Social Asks such as “Follow me,” “Like me” and “Friend me” overused? Sarah Evans, the Founder of Sevans Strategy, partnered with Alterian, the marketing technology and solutions provider, to find the answer to that question. In March of 2011, Sarah led research to...

New Research on the Effectiveness of "Follow Me," "Like Me" and "Friend Me."

Are Social Asks such as “Follow me,” “Like me” and “Friend me” overused? Sarah Evans, the Founder of Sevans Strategy, partnered with Alterian, the marketing technology and solutions provider, to find the answer to that question. In March of 2011, Sarah led research to...

The 5 Things You Need to Know Before Launching a Mobile Paid Search Campaign

Thus far, we have offered up some food for thought on how the early adopters of mobile media are connecting with their target audiences in relevant, yet simple ways. Prior to that, we provided you with the basics on mobile marketing methods. Now that you’ve...