Category: Marketing Techniques

How Complex is a Marketer’s Job Today? This Chart Has the Answer.

In 1965, you could reach 85% of the TV viewing audience by running just 3 TV spots. Today, in order to reach 85% of the viewing audience, you'd have to run over 125 commercials. This statistic alone is proof that a modern-day marketer's job is much more complex than it used to be.The chart below, shared with me by the kind folks at ExactTarget, drives home the same point. In the early 1990s, marketers had a handful of tools that they had to manage. Today, the number of tools a marketer needs to manage has grown by more than 500%.Given the complexity of running a marketing campaign these days, I wouldn't be surprised if the three martini lunch started making a comeback.Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of "How to Make Money with Social Media" and "Go Mobile." He is also a popular marketing speaker at events, trade shows and corporations around the globe.

Top 10 Marketing Tips to Use LinkedIn to Your Advantage

LinkedIn is a great social networking tool for businesses, recruiters, marketers and professionals wishing to connect and establish relationships. Many users sign up to be a part of the professional community but are unclear as to how to establish connections and use this tool to their advantage. AccountingDegree.com filled us in on some top tips to amp up your LinkedIn profile. I’ve broken down the top 10 that will help you get connected, establish meaningful relationships and use this tool to your full advantage.1. Brand yourself: You don’t want to get lost in the mix, so it’s important to make your presence known. How? For starters, always make sure you have an updated professional photo to help create a personal connection with others. Personalize your URL link, it’s a great way to make yourself more marketable versus keeping the random URL given to you by LinkedIn. Include a summary so those connecting with you can learn more about you and your experiences. Think of this as your mini commercial selling yourself to businesses and marketers.2. Increase your Visibility: LinkedIn ranks high in terms of page ranks in Google. Best way to get your profile more visibility is to make your information public by selecting “Full View” in settings. This increases your chances of coming up in search engines and gives you a greater possibility to connect with more professionals and companies.3.  Promote yourself: LinkedIn allows you to publicize your profile so use this to your advantage. You can also create a LinkedIn signature to include when you comment on blogs or other social platforms. It’s a great way to get your profile out there across multiple social mediums.4. Groups: Start a group or get involved in a group, either way this is an area you want to be involved in. When you start a group you become the “connector” and center of the conversation. It’s a great way to let people know your strengths and create a community of people with similar interests that can ultimately help you expand your personal database.5. Applications: There are lots of great LinkedIn applications out there, however for all you bloggers, Wordpress blog RSS is the cream of the crop. This app gives you the ability to syndicate your blog through your profile so those connected with you can view your blog and be updated with new posts and information.6. Events: Connect with your fellow LinkedInners beyond the social networking page. From conferences to happy hours there is always something going on in the business world and you should be a part of it. Check out events in your area and view the RSVP list so you know who will be in attendance. Message your connections and let them know you will be there too. 7. Be a Resource: Listen to your connections questions and show that you can be of service to them. Show them what can you and your company bring to the table. Introduce your connections with others and become the “connector” and a person of resource. It’s a great way to grow your influence on LinkedIn.8. Use Keywords: It’s the same concept when you are publishing blogs or websites, you want your link to appear as an answer to whatever keyword was entered into the search engine. Pick some keywords that you want to be associated with when searched. Use these words in your public profile to increase awareness about your brand or company and improve your search ranking.9. Repurpose Content: So, what does this mean? Post content and mentions about you or your company on LinkedIn to spread the word and brag a little big about your accomplishments. Company Buzz is a great tool that sifts through Twitter to find whose talking about your company and what’s being said. Highlight these mentions on your profile and add to the buzz.10. Customer Company Profile: This customizable page option helps company’s enhance their recruiting tactics and provide a targeted experience for potential connections. Through this tool a company can provide prospective employees with updated career information as well as participate in recruiting efforts.Posted by Rebecca Wilson, Marketing Analyst for the 60 Second Marketer.

Top 10 Must Have Applications to Build Your Company’s Facebook Page

The Social media sphere is an area where businesses and marketers need to be, but many are unaware of how to move beyond the initial faze of creating a Facebook page. For those of you that have a page, but are not quite sure where to go, this blog is for you. Adding a Facebook application can not only move your page from ordinary to extraordinary, but also help increase traffic and interaction from your fans and followers.So where do you start? Below are the top 10 Facebook applications that can help take your Facebook page to the next level.1. WildfireThis is a great application for those interested in implementing a social media marketing campaign. Applicable for businesses, bloggers ad agencies and non-profit organizations, this application helps you design branded interactive promotions.If you’re interested in doing a contest, sweepstakes, product giveaways or giving out coupons this application can help.  This app gives you the ability to design your promotion with their customizable promotion builder. They also make it easy for you to publish your promotion to all of your social network platforms so all of your fans and followers are made aware of the campaign.Running a sweepstakes or contests is a great way to build brand awareness, increase followers and their engagement as well as drive traffic to your site.  After all, according to Jupiter Research, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those that don't.2. WizehiveThis application helps you build a web-based contest. They make it easy for you to create contest forms and surveys through their Facebook contest software. This app allows you to customize your forms and voting system, so if you want the public to decide the winner or have a randomized selection process, they can make it happen.If you’re interested in turning a profit, Wizehive allows you to charge a fee through their system to generate revenue for entries. This application may not be the most affordable, so check out their site to see if it’s right for you. They offer three different plans that range in price from $750 (silver plan) to $7,500+ (platinum plan).3. VotigoThis is a full-service photo and video contest application that allows you to do a lot with your Facebook fans and customers. Not only does it allow you to create customized promotions, but it also allows you to tap into the registration data so you can learn more about your contestants and build a more extensive customer database. This app focuses on user-generated content allowing for video and photo submissions, comments, voting and support for YouTube embedded content. Their services range in price, but start around $5,000.4. SocialFlyThis application acts as your personal secretary. It’s a great way for marketers to  keep in touch and keep up with their  businesses contacts. The application has a notes system that allows you to create and setup reminders as well as develop notes to help you organize your contacts. Their location feature allows you to identify where each of your contacts live or where you have to be at your next meeting.5. Telephone and VoicemailThese applications allow you to communicate with your fans and customers on a more personalized basis. You can talk, IM, leave a voice mail and voice chat all through Facebook. It’s a great option for those that want to interact more with their customers and allows those in business to communicate more efficiently.6. Networked BlogsThis is a great app for all you bloggers. It basically provides you with a community of bloggers allowing you to connect with others,  promote yourself and promote other blogs on your Facebook page. It’s an easy way to import your blog feed through your Facebook page, so all your fans and followers will be updated with your recent posts. The app also helps categorize the different blogs you read, making it easy to navigate through your favorites.7. Web Trends AnalyticsWant to learn more about your fans and the success of your campaigns? This is a great tool to do just that. This app pulls information from your Facebook page allowing you to track your social media efforts. You can track conversions, engagement, who you’re active followers are, what they’re doing on your page and the ability to earn more about their demographics. It’s pretty simple and very effective at pulling insights, allowing you to dig deeper into your Facebook audience.8. Buddy MediaBuddy Media calls themselves a power tool for your Facebook page. And they’re right. They have the ability to amp up your page and take it to the next level. Their platform helps you build your audience, increase engagement, drive fans to your site, launch pages, track feedback and make updates easily.9. Context OptionalThis is a pretty cool company that helps major companies design and manage their brand on social media platforms. Their sophisticated technologies provide businesses with analytics tools to track their social marketing campaigns and measure results. Their Social Marketing Suite is designed to help you create and publish applications and find solutions for your brand’s Facebook page. Context Optional has created effective branded pages, interactive branded applications and has helped businesses develop integrated social marketing campaigns.  You should check it out.10. VirtueVirtue is a web development company that can do a lot for your company. They specialize in web application development, web site promotions and developing software to run across your social media platforms. What can they do for your Facebook page? Step-by-step, they help you design a branded page, your own branded application as well as market your application through their SEO services. They focus on concept and strategy so you’re not just creating a page or app to create one. They give it purpose and the ability for you to track your results and find opportunities to advance your social presence.We may have missed a few cool Facebook Apps that you'd like us to mention. If so, let us know about your favorite Facebook App in the comments section below.Get Posts Like These Delivered to Your In Box Each Morning: If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking marketing blog. Or, you can sign up for our free weekly e-newsletter by clicking marketing newsletter.Posted by Rebecca Wilson, Marketing Analyst for the 60 Second Marketer.