In 1965, you could reach 85% of the TV viewing audience by running just 3 TV spots. Today, in order to reach 85% of the viewing audience, you'd have to run over 125 commercials. This statistic alone is proof that a modern-day marketer's job is much more complex than it used to be.The chart below, shared with me by the kind folks at ExactTarget
, drives home the same point. In the early 1990s, marketers had a handful of tools that they had to manage. Today, the number of tools a marketer needs to manage has grown by more than 500%.Given the complexity of running a marketing campaign these days, I wouldn't be surprised if the three martini lunch started making a comeback.Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of "How to Make Money with Social Media" and "Go Mobile.
" He is also a popular marketing speaker
at events, trade shows and corporations around the globe.