Category: Mobile Marketing

4 Things to Expect from Mobile Marketing This Year

Mobile marketing seems to be showing no signs of slowing down, and neither should mobile marketers. In fact, 2017 is going to be big as far as mobile is concerned and why not?

According to Statista, the number of smartphone users in the United States is estimated to reach 222.9 million in 2017, while the number of smartphone users worldwide will exceed 2 billion by the end of this year.

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How to Use Push Notifications to Get Prospects Engaged in Mobile

Messaging is a key component of mobile marketing campaigns, and there’s plenty of data to explain why.Bizness Apps found that users who opt in to push notifications engage with the app 3x more than those who don’t. Similarly, Leanplum discovered that the mere act of sending push notifications increases user retention by 20 percent, while sending personalized messages bumps that number up to 7x.The specifics may vary, yet the trend is clear: push notifications are a powerful engagement and retention tool.Continue Reading..

What Online Retailers Should Know About Mobile Marketing

Have you checked your phone in the past 15 minutes? Of course you have. So did the 52% of smartphone users in the U.S. alone, according to Gallup.

Mobile usage surpassed PC usage in 2014, and it seems the tables are not going to turn anytime soon. Why?

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