Category: Mobile Marketing

Mobile Ads Generate More Clicks Than Mobile Social Buttons

Just when you think you've got the mobile and social world all figured out, things change. It's what makes the industry so much fun ... and so hard to stay on top of.Here's what I mean -- A recent report from mobile optimization platform Moovweb found that consumers on mobile are 11.5 times more likely to click on an ad than they are a social sharing button.Continue Reading..

Top 50 Mobile Marketing Tools and Platforms for Business

One of the more popular posts on the 60 Second Marketer is entitled Top 52 Social Media Platforms Every Marketer Should Know. It outlines all of the key social media platforms you can use to connect with prospects and customers.With that in mind, we decided to create this post which outlines the top 50 mobile marketing tools and platforms businesses like yours are using to grow sales and revenues.Continue Reading..

How to Run Remarketing Campaigns on Mobile

Traditional remarketing gives you a unique chance to turn bounced visitors into customers. You can automatically reconnect with people who have already visited your website by showing them a customized ad. It is also a great way to improve brand awareness and decrease the overall CPA (cost per acquisition).Continue Reading..