by AskJamieTurner | Jun 4, 2013 | Mobile Marketing
“One of the biggest mistakes companies make is they think they need to build their own app,” says Touradj Barman, entrepreneur and social mobile expert, recently from his office in the San Diego region. “Whatever the application is, it needs to have sustainable...
by AskJamieTurner | Jun 3, 2013 | General Marketing, Mobile Marketing
In our latest episode of On Air with Jamie Turner, we interview Lisa West, Manager of Mobile at IHG, the parent company for Holiday Inn, Crowne Plaza, InterContinental and other well-known hotel brands. Lisa has been working in mobile marketing for over 14 years,...
by AskJamieTurner | May 29, 2013 | General Marketing, Mobile Marketing
Yes, this is the year of mobile. You may have heard that last year was the year of mobile, or the year before that, but research is indicating that … drum roll please … 2013 really is the year of mobile. You may already know that research conducted by the...
by AskJamieTurner | Apr 1, 2013 | General Marketing, Mobile Marketing
Let’s say you’re a brand manager for Purina dog food. And let’s say your boss asked you to find new ways to use mobile marketing to target your customers. Okay, easy enough. But let’s say your boss also wants you to improve the targeting of...
by AskJamieTurner | Mar 19, 2013 | General Marketing, Mobile Marketing
During the 20th century, marketing was relatively easy. The primary tools were TV, radio, print, outdoor and brochures, so connecting with customers was pretty straightforward. But times have changed. While today’s consumer still uses traditional media to gather some...
by AskJamieTurner | Mar 18, 2013 | Mobile Marketing
In our latest episode of On Air with Jamie Turner, we interview Nico Du Plessis who is the Senior Director of Mobile and Tablets at The Weather Channel. He is responsible for all mobile products for the network and shares his thoughts and insights on how any business...