by AskJamieTurner | May 12, 2013 | General Marketing, Mobile Media
Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration. 1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor...
by AskJamieTurner | Oct 2, 2012 | General Marketing, Mobile Marketing, Mobile Media
You’ve probably read a lot of articles about mobile websites, mobile apps, QR codes and other mobile platforms. But you probably haven’t seen anything that lays out what works in mobile and what doesn’t. Until now. What follows is an overview of the...
by AskJamieTurner | Sep 20, 2012 | Mobile Marketing, Mobile Media
What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You...
by AskJamieTurner | Sep 3, 2012 | General Marketing, Mobile Marketing, Mobile Media, Mobile Search, Mobile Website Best Practices, Mobile Website Design
A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use LinkedIn and Facebook. How hard can social media be?”...
by AskJamieTurner | Jun 29, 2012 | Mobile Marketing, Mobile Media
When I was writing Go Mobile (affiliate link) with Jeanne Hopkins, we spent a good amount of time aggregating data about mobile marketing. Our goal was to get a deep understanding of how mobile was being used by corporations and individuals around the globe. One of...
by AskJamieTurner | Dec 2, 2010 | Mobile Marketing, Mobile Media, Social Media
I do a good number of speeches around the country on social media, mobile media and marketing in general. The #1 question I get asked at the end of every speech is, “What are my next steps?” That question may be on your mind, too. In fact, if I were to...