Category: SEO

Adding an Image to a Social Post Increases Engagement 200% [INFOGRAPHIC]

Have you reached the landmark of 1000 Likes or 1000 Twitter followers? If you have, then you might have noticed an impact on your search engine rankings. If not, then you might want to incorporate some of the techniques mentioned by our friends at Quick Sprout in the following infographic.Here are the key points they make:
  • Google and Bing have started to take into account social signals to determine a website's ranking
  • Google and Bing look at Tweets, Tweeter's authority, Facebook shares and likes, and Google+'s
  • According to Shrushti.com, the social signals even make a difference for low-competition keywords and pages with duplicate content
  • According to Moz.com, Tweets from power users may influence short-term rankings for certain keywords
  • Examples of Social Signals increasing the rankings: 1) 100 Google+ Followers = 14.63%, 2) 300 Google +1 votes = 9.44% 3) 70 Facebook shares & 50 likes = 6.9%, 4) 50 tweets = 2.88%
  • Best time to get more social shares includes posting on Monday, Wednesday, or Thursday at 9AM, 12PM, 3PM, or 6PM.
  • Adding an image to your social positing is likely to increase engagement by 200%
  • Social users are 21% more likely to engage with a question
  • Asking your social followers for a vote will increase the likelihood of them liking your URL by 400%.
  • Throwing a contents for social users is likely to help your social engagement by 39%
  • How to and list posts tend to get 47% more social shares
Ready for more? Great. Enjoy! Here's the full infographic:

Forget Everything You’ve Learned About SEO and do This One Thing Instead

Most businesses spend a lot of time thinking about how to improve their search rankings. After all, studies have shown that 75% of people searching on Google don't scroll past the first page.Given that, you can imagine the excitement a client of 60 Second Communications felt when our efforts moved him from the fourth page of Google to the first page of Google.That act alone increased the eyeballs seeing his business by 90%.Imagine the impact on your business if you increased the number of people who were exposed to your website by 90%. It would be profound. This, of course, begs the question -- how did we do it? 

The Death of Black Hat SEO Techniques

In the early says of SEO, technical wizards found ways to game the system in order to improve their rankings. One of the most innovative was to place white type on a white background with all of the keywords stuffed onto the page.To the reader, they didn't see anything because the white type was lost on the white background. But to the search engines, they saw it as a page filled with keywords relating to the business. The result? They drove a lot of traffic to those sites.Of course, that didn't last for long because ... well, in that scenario, you're working against Google, which is never a good thing.All this brought us to the next chapter in the story, which was...

The Birth (and Ultimately the Death) of White Hat SEO Techniques

Not long ago, I wrote a post called The Truth About SEO That Nobody Else Will Tell You. The post has a ton of information in it which is worth checking out, but one of the key points is that, after a certain point, focusing on SEO tactics is less important than focusing on SEO strategy. (Side note: That's a concept I first came across in an excellent article by Jayson DeMers in Search Engine Journal.)What does that mean? It means that, once you've got the basics down -- stuff like alt tags, URL structure, keywords and whatnot -- then you should focus less on Google and more on your readers. I call this the Golden Rule of SEO:That's not to say you shouldn't focus on the basics of SEO. Instead, it's to say that once you have the basics covered, you should stop worrying about Google and start worrying about your reader. If you do that, then your readers will 1) come back, and 2) share what you've written with others.And guess what? When readers come back and when they share your posts, Google notices. What happens when Google notices? Your search engine rankings improve.

Action Steps for You

What steps should you take based on this post? Here are some thoughts.
  1. Hire an SEO Specialist: Despite what I've written above, I'm not against SEO firms. In fact, we work with several experts in this arena all the time. What I'm saying is that after you get the fundamentals in place with an SEO expert, you should move on to step 2.
  2. Survey Your Readers: We do an annual survey at 60 Second Marketer to find out what our readers like and don't like about the blog. This helps us stay in a constant mode of improvement. It also gives us ideas on what our readers want us to write about.
  3. Track Your Results: We track the results of each and every post you read on the 60 Second Marketer. In other words, we watch what gets shared and what doesn't get shared. The results help us improve the posts we write in the future.
  4. Ask Your Readers to Share: As mentioned, Google (and Bing and Yahoo) notice when content gets shared. Given that, it never hurts to encourage them to share your posts. After all, you're providing them free tools and techniques. It shouldn't be too much trouble to ask them to share the post with their friends, ya know?
Thanks for stopping by. See you again soon!Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of "How to Make Money with Social Media" and "Go Mobile" and is a popular marketing speaker at events, trade shows and corporations around the globe.

Is a Slow Website Killing Your Business? 5 Ways to Speed it Up Today.

A study conducted by Google indicates that if consumers have to wait more than 400 milliseconds for a site to begin loading, they'll click away and go to a competitor. This is very different from data a few years ago that indicated consumers would wait several seconds for a site to begin loading. Today, if they have to wait 1/4 to 1/2 a second, they grow impatient and move on.This is a challenge for many businesses since websites have continued to grow more complex with videos, maps and other interactive devices. The fact that more and more people are visiting sites from smartphones and tablets only compounds the problem. We took a look at our site's load time a few months ago and have a few suggestions on how you can improve the performance of your site.

5 Ways You Can Increase the Load Time of Your Site

Here are a few things we did recently with the 60 Second Marketer website in order to improve our website performance:
  1. Test Your Speed: First, visit Pingdom.com to see how fast your site loads. (In the good old days, Pingdom had their website speed tool smack-dab in the middle of their home page, but now they've buried it. Fear not, we've uncovered it for you -- you'll find it here.)
  2. Get Rid of Unnecessary Plugins: If you have a Wordpress site, you've probably added a bunch of plugins over the years. Each plugin slows your site down, so it's a good idea to eliminate as many as you can. We went from 18 plugins down to 9 which improved our load time by 37%.
  3. Optimize Images: We also added a plugin called WP-SmushIt which reduces image sizes for the graphics you have on your site. By keeping the size of your graphics to a minimum, you'll improve how quickly it loads.
  4. Use a Content Distribution Network (CDN): A CDN speeds up your website by storing versions of your website in various places around the globe. That way, when someone in London tries to access your site, the site is served up from Amsterdam instead of Phoenix. This improves the load time speed and makes your visitors very happy indeed. We've heard good things about MaxCDN and plan on using them once we've implemented step #5.
  5. Switch Your Web Hosting Provider: We're planning on navigating our website over to Synthesis for both security reasons and because of some speed issues we're having with our current host. We've heard good things about Synthesis. Stay tuned as we make the change -- we'll let you know if what we heard is accurate.
There are several dozen other things you can do to improve the speed of your website. We didn't have time to discuss them all here, but the ones outlined above should get you started. Good luck. And let us know what your experience has been on this topic -- we'd love to hear from you! Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of "How to Make Money with Social Media" and "Go Mobile" and is a popular marketing speaker at events, trade shows and corporations around the globe.