Category: Social Media

A Guide to Low Cost Advertising via Social Media

It is undeniable that social media allows you to reach both the millennials and the Generation Z (also known as the iGeneration) more easily. In fact, there is a statistic claiming that online adults between the ages of 18 and 34 are by far the most likely (95 percent) to follow a brand if it got endorsed on the social network they use. One of the best things about paid social media advertising is that it offers you a great return while requiring minimal investments on your side. This is particularly great for all those startups and SMBs out there whose budget wouldn’t allow for a pricey digital marketing campaign in the first place. With this in mind, here are a few tips on how to get the most out of your low-cost advertising via social media.Continue Reading..

9 Most Common Social Media Marketing Mistakes

There are so many ways to get your business noticed these days due to the impact of social media, but does everyone utilize this to its fullest potential?In a very real way, it's harder today to get your business message out to the right people than it has ever been before. You're merely a drop in the ocean on social media, and getting users to care about you takes effort. So, no matter how easy it is to set up those accounts, post photos and write quick blurbs, take the time to start with a plan.
In order to integrate your social media marketing successfully with your current branding, you'll naturally need to know how to use various platforms and how to avoid wasting your time, or worse, damaging your brand's image.
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When Facebook Live Goes Wrong

One of the great (and not-so-great) things about Facebook Live is that it's, well, live. Since the videos are recorded live, things can occasionally get a little wonky. That's what happened to me recently when I shot a 60 second Facebook Live video titled How to Use Social Media the Right Way.Continue Reading..