Category: Social Media

Social Media 101: How to Promote Your Startup the Right Way

No matter what old school marketers say, social media is here to stay. Social media websites saw over 2.3 billion users last year and that number is only expected to grow. Growing a proper social media audience is crucial to growing a prosperous startup company. The more people you reach online, the larger your business can grow, and the faster you will reach your launch.

Below, are the top eight tips on reaching your audience using three popular social media platforms and strategies on how to do it:

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4 Things Marketers Should Know About Social Media Addiction

Am I a social media addict? That’s a question I asked myself before writing this article while I was unconsciously checking my twitter account and Facebook feed searching for some latest news and friends posts.

Addiction usually refers to uncontrollable behavior that has negative effects. The common thing with all addictions is that, when addictive behavior is suddenly interrupted or suspended, it causes anxiety, fear, nervousness and even some changes in behavior. Have you ever thought about quitting social media for a day or two? More importantly, how would you feel?Continue Reading..

A Guide to Low Cost Advertising via Social Media

It is undeniable that social media allows you to reach both the millennials and the Generation Z (also known as the iGeneration) more easily. In fact, there is a statistic claiming that online adults between the ages of 18 and 34 are by far the most likely (95 percent) to follow a brand if it got endorsed on the social network they use. One of the best things about paid social media advertising is that it offers you a great return while requiring minimal investments on your side. This is particularly great for all those startups and SMBs out there whose budget wouldn’t allow for a pricey digital marketing campaign in the first place. With this in mind, here are a few tips on how to get the most out of your low-cost advertising via social media.Continue Reading..