Snapchat has been a long time purveyor of video with its Snapchat Stories feature an extremely attractive option to its users. The app has 150 million daily users and is very popular with millennials. Instagram decided to get in on the act and launched its own Instagram Stories feature which is also video based and extremely similar to the Snapchat version. In fact, to many people, it is a carbon copy.Continue Reading..
The odds are pretty good that you or your company has a presence on a variety of different social media platforms. The problem is that many companies don't understand the concept behind these tools. They approach social media in the same manner that they approach their blog or website.
They might be trying to preserve the voice of their brand across platforms. But social media has its own independent character, and if professionals don't adapt, they won't be able to unlock the full benefits of social media.
So, let's take a look at some of the most common mistakes brands make with social media, shall we?Continue Reading..
In recent years, there have been many published articles describing the death of email, or social media marketing fails, but fortunately neither system is dead and they won’t be going anywhere soon.Continue Reading..
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