Category: Social Media

Can Social Media Data Influence Your Marketing Strategy?

Almost half of all Americans have interacted with a company via social media. In fact, 28 percent would rather engage with an organization on social media than visit a physical location.

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It’s no secret that brands should use social media as a communication tool. From engaging with happy customers to placating disgruntled ones, using platforms like Twitter and Facebook is necessary to strengthening relationships with consumers.

Yet, despite its pervasiveness in marketing strategy, social media is an underutilized resource for gathering data - beyond Twitter Analytics and Facebook Insights. Social media can yield a deeper understanding of who your target audience is, what’s important to them and how they feel about your brand. These insights can serve as a guide for bigger marketing decisions- if you unearth and use the data correctly. After all, the most crucial step in digging for data is knowing how to use the shovel.

Here are 5 key considerations for collecting social media data.

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Drive Traffic with These Five Killer Social Media Hacks

We use social media all the time; on our way to work, in our downtime, even early mornings. Naturally, businesses can take advantage of this; having your own Facebook page or Twitter feed can increase interest in your company and boost user interaction but as with all things, it’s not that simple.With all the different pages out there, it can be quite difficult to make yours stand out.  These easy-to-follow social media hacks can help you gain – and keep – new followers, as well as spreading word about your product around the web.Continue Reading..

Snapchat and Instagram: What’s the Real Difference in Stories?

Snapchat has been a long time purveyor of video with its Snapchat Stories feature an extremely attractive option to its users. The app has 150 million daily users and is very popular with millennials. Instagram decided to get in on the act and launched its own Instagram Stories feature which is also video based and extremely similar to the Snapchat version. In fact, to many people, it is a carbon copy.Continue Reading..