The odds are pretty good that you or your company has a presence on a variety of different social media platforms. The problem is that many companies don't understand the concept behind these tools. They approach social media in the same manner that they approach their blog or website.They might be trying to preserve the voice of their brand across platforms. But social media has its own independent character, and if professionals don't adapt, they won't be able to unlock the full benefits of social media.So, let's take a look at some of the most common mistakes brands make with social media, shall we?Continue Reading..
In recent years, there have been many published articles describing the death of email, or social media marketing fails, but fortunately neither system is dead and they won’t be going anywhere soon.Continue Reading..
Do you rely on Twitter and Facebook for your morning news? Congratulations – you belong to 85% of the people who do the same.The era of social media began less than a decade ago, but over the past several years, it has become an integral part of everyday life. Sometimes you even don’t notice how much time is spent on social networks.Continue Reading..
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