Category: Social Media

Can Computers Analyze Social Media Sentiment as Effectively as Humans? We Have the Answer.

The digital age has fundamentally altered how we communicate – particularly via text. Be it a Tweet, online comment or Facebook post, we’re constrained not only by the limits of language’s written form, but often by a character limit. Seeking to put across as much information in as few words as possible, we’ve changed how language works.

We can all attest: communicating without non-verbal cues such as expression, tone of voice, eye contact and body language can be tricky. A nod, a shrug, a smile, a sigh – take these away and it becomes far harder to put a short message across clearly. Were this not the case, there’d be no need for emojis – the tiny happy/sad/laughing faces we use to make sure our messages’ meaning hits home.Continue Reading..

10 Predictions For the Future of Social Media

Social media has taken the world by storm. Currently, there are over 1.96 billion social media users in the world, and that number is expected to grow to 2.5 billion by 2018. The trends that shape the future of social media drastically affect other elements of the digital world, specifically in terms of marketing.Today we’re going to look at ten predictions for the future of social media and how they offer exciting new tactics and strategies for today’s digital marketers.Continue Reading..

Social Media Etiquette for Business: 10 Simple Tips You Should Follow

If you think etiquette is dead, you’re wrong. It’s just changed and moved online. Fundamentally, however, it’s still the same because it’s about being socially responsible, observing the norms and values of the community and doing what is expected of you.Do that and you’ll be in a good position to reap the social dividends as you form relationships, enhance your reputation and boost your exposure.Ignore the social niceties, on the other hand, and at best you’ll be ignored. And at worst? You’ll be ridiculed, flamed and ostracized. And that can’t be the point of having a business, can it?So what are the new rules of etiquette? Read on, dear reader, read on!Continue Reading..