Category: Strategy

How to Launch A Marketing RFP Like TechCrunch

AOL affiliate TechCrunch is a go-to news site for all things — you guessed it — technology-related. While it’s best known for covering trends and breaking news from the tech world, TechCrunch also hosts industry events for the stars of the startup scene.

With these events — held all over the world —  comes the not-insignificant issue of tracking and organizing the thousands of registrations that come in. With so many moving pieces, it was also difficult for the field marketing team to manage and report their successes.

To alleviate these pain points, the TC team needed a simple and automated registration system. And to procure this, they also needed an RFP platform that would make it quick and easy to evaluate vendors.

TechCrunch is no stranger to technology, so they knew that while there were a few tools out there that claimed to deliver on that promise, a cloud-based procurement platform was their best bet to successfully manage the sourcing process.

Here’s how the TechCrunch team leveraged a strategic e-sourcing solution to streamline supplier selection, centralize data, and help them make more informed purchasing decisions, faster:

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Why a Messy Workspace Can Actually Lead to More Creativity and Better Problem Solving

When you own a business or manage a team, you hear the word “messy” and assume the worst. Maybe you even start feeling a sense of panic or anxiety creeping in. But what if that messiness is what your creative team needs to thrive?

Studies have shown that a messier workspace produces more creative work and faster problem solving skills.

As a manager or boss, it is important to understand how your team’s minds work and what boosts their creativity in order to produce the most effective work possible. Factors like not having the right tools available to your team to maximize their potential, being unaware of their comprehensive goal and wanting to keep the process a secret can majorly impede their creative flow.

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4 Tips On Improving Your Brand Image with Marketing

No business can succeed without good marketing. This is especially true in the internet era, where brands seem to be constantly fighting to be the most noticed online. Sadly, there's no secret weapon that brands can use to be the most recognized in a crowded marketing landscape. All of us want to come up with that magic viral post that catapults us to the next level, but it's typically not as simple as that.Continue Reading..