AOL affiliate TechCrunch is a go-to news site for all things — you guessed it — technology-related. While it’s best known for covering trends and breaking news from the tech world, TechCrunch also hosts industry events for the stars of the startup scene.
With these events — held all over the world — comes the not-insignificant issue of tracking and organizing the thousands of registrations that come in. With so many moving pieces, it was also difficult for the field marketing team to manage and report their successes.
To alleviate these pain points, the TC team needed a simple and automated registration system. And to procure this, they also needed an RFP platform that would make it quick and easy to evaluate vendors.
TechCrunch is no stranger to technology, so they knew that while there were a few tools out there that claimed to deliver on that promise, a cloud-based procurement platform was their best bet to successfully manage the sourcing process.
Here’s how the TechCrunch team leveraged a strategic e-sourcing solution to streamline supplier selection, centralize data, and help them make more informed purchasing decisions, faster: