Do you know when the very first tweet was published? It was tweeted by Twitter founder Jack Dorsey on March 21st, 2006. That's just one of the facts about Twitter that the folks at Carvaka and DPFOC.com put together in the infographic below.
Last week, for the first time in its history, Twitter showed no growth in the number of users who use the platform.According to the company, 320 million users signed into the service at least once a month during the fourth quarter, which was the same as the previous quarter. When the news about the non-existent growth was announced, the stock plummeted 14% (but eventually ended the day down just 3%).
Are things really all that bad at Twitter? Or is this simply a case of over-inflated expectations?
Do you find yourself wondering how Twitter should fit into your sales and marketing strategy? Are you simply using it because it's one of the "big 3" in social media? Especially with Facebook apps and the data surrounding sites like Pinterest, it can be hard to look at Twitter and see it as a sales-generating opportunity.But that's because you're doing it wrong.Twitter offers a unique opportunity with its social listening capabilities. By actively and aggressively monitoring consumer Tweets for mentions, keywords, and sentiment, you can insert your brand into the conversation when it matters most: the very moment it's on their minds.60 Second Marketer conducted primary research along with our sponsor BKV to determine how well brands in various verticals are responding to these opportunities on Twitter. We then tool those results, combined with basic marketing principles and consumer behavior patterns, and compiled the best practices for social listening on Twitter. The full whitepaper is available by clicking the image below.About the Author:Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.
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