Category: Twitter

How to Use Twitter Moments Analytics: A Guide for Marketers

Twitter has launched Moments analytics, which would allow you to see statistics Moments you have created, including “Opens,” “Shares,” “Likes” and “Unique Opens.” On the surface, the feature seems to be a good idea for entrepreneurs and marketers, given that the tool allows you to check which of the Moments you have created are performing and analyze if they resonate well with your target market.

But many experts can’t make heads or tails of the option, which they say is generally symptomatic of this social media platform.

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27 Amazing Facts About Twitter Every Marketer Should Know.

Do you know when the very first tweet was published? It was tweeted by Twitter founder Jack Dorsey on March 21st, 2006. That's just one of the facts about Twitter that the folks at Carvaka and put together in the infographic below.

What’s Wrong with Twitter

Last week, for the first time in its history, Twitter showed no growth in the number of users who use the platform.According to the company, 320 million users signed into the service at least once a month during the fourth quarter, which was the same as the previous quarter. When the news about the non-existent growth was announced, the stock plummeted 14% (but eventually ended the day down just 3%).

Are things really all that bad at Twitter? Or is this simply a case of over-inflated expectations?

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