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8 Crucial Online Tools for Serious Blog Marketers

Serious bloggers understand that digital marketing is exceptionally diverse and can get pretty complex.More importantly, the amount of time needed for marketing a website can have you wringing your hands in sheer frustration and panic.That’s why keeping abreast of the latest - and best - online tools is crucial.This list of 8 crucial online tools for serious blog marketers will make your life easier, and give you a better return on your time.Continue Reading..

But Wait — There’s More: The Evolution of Direct Response Commerce

For many veteran marketers and brand managers, the shift to data-centric digital marketing has required significant adjustments. It’s not just the automated tools and information streaming in from multiple sources that challenge them; it’s the increasing levels of personalization and micro-targeting that require a group more accustomed to “spray and pray” broad-based appeals to rethink overarching strategies.

But one group of marketers and brand advocates were data-driven before it became a thing: direct response (DR) marketers.

Accountability is all the rage today — clients expect campaigns to deliver solid metrics. But that wasn’t always the case in the traditional advertising world. It was in the DR environment, which is why DR has a lot to teach today’s marketing professionals.Continue Reading..

How to Use Live Chat to Convert More Prospects to Customers

Great customer support has one goal -- to make it easy for customers to get their problem solved painlessly and quickly.Out of all of the customer service methods available (email, phone or live chat), live chat is by far the simplest, fastest and least obtrusive. It’s no surprise that almost one third of all consumers are now expecting live chat to be available on any business website.Continue Reading..