Category: Uncategorized

How to Grow Your Business by Thinking Two Steps Ahead

By now, you’ve heard me talk a lot about the Mobile X Festival, the un-conference I’m launching that’s presented by SIXTY, my marketing communications agency.I’ve mentioned the Mobile X Festival a great deal on LinkedIn, Facebook, Twitter and in the 60 Second Marketer e-newsletter. But what you may not have heard is the reason why we’re doing the event in the first place.

That's been a question many people have asked me over the past few months.

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Four Ways to Diversify Website Traffic to Boost SEO

When was the last time you thought about the the ways your website gets traffic? You've probably heard that when it comes to generating web traffic, you shouldn’t put all of your eggs in one basket; well, there’s more to it than that.There are many SEO benefits to having a diversified portfolio of traffic sources. And because search traffic has vulnerabilities and fluctuations that are out of our control, it's best to err on the side of caution.Continue Reading..

The Science of B2B Online Marketing [Infographic]

Did you know that 71% of B2B marketers use content marketing for lead generation? Or that 43% of companies that blog have acquired a customer via their blog? How about this -- 70% of website visitors who are retargeted with display ads are more likely to convert on your website.Continue Reading..