Category: Website Design

How to Reach 10K Website Visits per Month [INFOGRAPHIC]

In the technology driven world, websites have become the magical tool that give companies  the ability to connect and interact with consumers and provide a sneak peak into the company's value's and services. It's important that a company utilizes this opportunity to create an experience for its clients to evoke the sense of loyalty in them.Our friends at WhoIsHostingThis have created an infographic with a checklist that will help you develop a marketing strategy that creates a bond between you and your consumer.Here are the key points from the infographic:
  • The first step before asking others to know you is to know yourself. Choose your niche that you have to offer to your customers.
  • Know your market to understand your company's potential.
  • Evaluate your competition. Use a backlink tool to get a closer look at the links to the competition. Good tools include: Open Site Explorer, Ahrefs, Majestic SEO.
  • Your domain is an important tool for generating marketing buzz. Build your domain around popular words that are short and memorable.
  • Pay attention to monthly search volume to understand the topic's popularity.
  • The more competitive a keyword is, the harder it may be to rank higher for the phrase.
  • Focus on conversion related keywords.
  • People spend 80% of their time above the fold. To keep the readers engaged, utilize an attention grabbing headline, a image or video for explanation, benefits, and finally a call to action.
  • Evoke emotion! Emotion is a key aspect of virality. When your content makes readers "feel" something, there are more likely to share it.
  • Use multiple analytical tools and use the data to make improvements.
  • Create and maintain a social media presence by actively building your fan base, posting in a timely manner, and providing reader friendly content.
  • Have an inbound-marketing strategy to guide and track your progress.
Here is the full infographic:

How to Improve Your Website Conversion Rate by Using A/B Testing.

(Courtesy of Mil8)

Although there are many ways you can test changes to your website, none of them are as simple and as effective as A/B Testing. It’s important to remember, however, that A/B testing – even with all its positive features – will not always be suitable to use. In fact, the first step in ensuring its success is to determine if it is the right testing method to use for the kind of problem or situation you are dealing with.What Is A/B Testing Anyway?It’s important that you have a correct understanding of what A/B testing can and cannot do, and that means understanding its definition thoroughly.
  • A/B testing involves testing two elements.
The first one is your "control" or the element that currently exists in your website. The second element involves the new change that you want to introduce in your website.
  • A/B testing must be conducted under the same circumstances.
Say you have a website for kids. Running tests to determine the success rate of Element A from 4:00 p.m. to 8:00 p.m. is a good idea because that’s the time when kids are likely to be home. It would not, however, be a good idea to conduct the same tests for Element B from 9:00 a.m. to 1:00 p.m. because your target market – grade school students – is still likely in school at that time.The best way to go about this is to test A and B on the same time slot but on different weekdays. You can also do the same on different days of the weekend.
  • Use the right and best metric tools to determine the results.
You can’t rely on guesswork or your “instincts” to determine how effective A is over B or vice versa. You need quantifiable results, and you can get that from metric or conversion tools. Naturally, which tools you should use would be determined by the type of conversion you are interested in.The most commonly used conversion rate is sales.
  • Element A brought in 100 visitors and 10 of those made a purchase. That means Element A has a 10% conversion rate.
  • Element B brought in 100 visitors but only 5 of those made a purchase. That gives Element B a lower conversion rate at 5%.
Sales conversion rates can also be made more specific or detailed if you don’t just base it on the total number of visits your website received. You can also base it on the number of visits Element A drew in per hour. There are also other types of conversion rates that may be ideal to use.
  • Newsletter sign-ups or subscriptions
  • Leads or getting contact information from prospective clients
  • Amount of revenue generated by affiliate links
  • Amount of revenue generated by click ads
  • Amount of time spent on a particular page
When Is A/B Testing Ideal to Use?The list below is just an example in which A/B testing has proven to be effective. Other areas not listed here may also benefit from A/B testing, but it ultimately depends on the number of changes you are proposing to introduce. Anything more than one would make multivariate testing more suitable.Here are other parts of your website that are likely to benefit from this type of test.
  • Types of buttons used for call to action
  • Use of online trust and trade association seals and logos
  • Number of images used
  • Headlines
The sky’s the limit to what you can discover with A/B testing, but it all boils down to figuring out what’s wrong with your website first.Lastly, most people mistakenly assume that methods such as A/B testing are only good for evaluating your website and all its components. In reality, you can apply this test as well to marketing methods you may be performing “outside” your website. A good example of this would be your email campaign, and most of its elements may be subject to A/B testing as well.Want to learn more about A/B testing? You can find more information on the Maxymiser guide to AB testing. You might also be interested in "What's the Difference Between Quantitative and Qualitative Research?" on the 60 Second Marketer blog.Ruben Corbo is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. Ruben is also an avid gamer and music composer for short films and other visual arts.

10 Essential Tips You Can Use to Convert More of Your Visitors into Customers

Online business is all about conversion. Naturally, if your conversion rate is low, it makes no difference how high you're ranked on Google. Ultimately, your success or failure will be determined by your conversion rate, which means you should focus as much energy on converting your traffic as you do on getting the traffic to your site in the first place.Here are some simple techniques that can help you improve your conversion rate.1. Build trust through quick response You may have your email address and your phone number listed on your website, but how quickly do you respond to an inquiry from a potential customer? People desire a quick response from a real person. A simple prerecorded voice on the telephone is the surest way to put off a potential buyer. An auto generated email response may be quick, but it lacks the human touch. Try to follow-up in person as quickly as you can.2. Make contact information easy to access Sometimes your contact information is tucked away in a remote corner of your website. You should make it easy for visitors to see your contact information. Make the phone number and the email address standout on the first page itself. If possible, have a toll free number on your website. This may be expensive, but it will prove a worthwhile investment in the long-run.3. People hate hidden charges Don't surprise people with add-on or hidden charges. If you have international shipping, then you should display clearly the charges a customer will have to pay for delivery. This helps to build trust and confidence which, in turn, helps improve conversion.4. Make your pages easy to read Make sure your information easy-to-read and error-free. Sloppy work does not inspire confidence. If you display that you are sloppy with your website, you cannot expect people to buy from your website. 5. Include an "about us" page If you don't have an "about us" page, then you are never going to improve your rate of conversion. You need to inform people all about who you are and what your company does. If possible, give a brief description and history about your online business since this helps to build trust.6. Make your website visually appealing If your website does not have a visual appeal, then your conversion rate is always going to be poor. The first page should always have a few images and, if possible, at least one video. Current data suggests that adding a short video introduction to your website can improve your conversion rate significantly.7. Offer a freebie Another great tool for raising the conversion rate is to offer a freebie on the website. If you can offer a free downloadable product such an eBook then you can raise your rate of conversion considerably. Some websites offer free utility software or other premiums. No matter what you offer, research indicates that freebies often pay for themselves by improving conversion rates.8. Make your website accessible on mobile phones Gartner predicts that by 2013 the number one way people will access the internet will be via a mobile device. Given that, it's important that you've optimized your website to be mobile-ready. (For tips on how to do this, read "How to Build a Mobile Website" on the 60 Second Marketer blog.)9. Make certain all links are live and working properly When was the last time you checked the links on your site? It's important to have live links that work well on your site. Links that are dead will kill your conversion rate. As time consuming as this may be, it's worth having someone go through each page of your site to test all the links.10. Drive your visitors to action When a visitor lands on your page, he or she should feel compelled to take action. Make certain that you use words and phrases that call a visitor to read on and explore the website further. This will improve the rate of conversion as well. (For more on this topic, read "The 14 Most Powerful and Effective Words in Marketing" on the 60 Second Marketer blog.)These are just some of the ways you can improve their rate of conversion and become successful on the web. Do you have any tips of your own? If so, share them in the comments section below.Sam Mauzy is a marketer and blogger who has learned much of what he knows by trial and error while improving his own site’s average conversion rate and sharing his knowledge and tips in marketing forums.