Imagine this. The potential customer has found your website. They’re looking, they’re focusing, they’re reaching for their mouse ... but where will they click?Of course, we want them to click on a link within the site and not bounce away from the site. After that, we want to see them click our call-to-action.What are some ways you can improve the chances that a customer will stay on our website?1. Improve readability.
Add white space, or change fonts (see 7 Secrets for Choosing the Right Font for Your Webpage
). Get rid of clutter. Readers are more likely to stay on a site where it’s easier to see the information.2. Write great headlines.
Attracting readers is a big part of the game. But don’t write outrageous headlines that don’t match the content. Readers will learn to distrust your site and will go away.3. Include customer testimonials.
These compel the reader to trust your claims, increasing the chance they’ll look around on your site.4. Have videos on the site.
A picture’s worth a thousand lines of HTML, as they say.5. Have a blog where employees contribute.
Prospects are more likely to trust the people behind the company versus the “company.” Adding the opinion of real people, even customers, can be of more interest to the readers.6. Make your call to action obvious on your landing page.
Be sure to include the solutions that you are providing also. The place to click needs to be obvious.7. Put most important information above the fold.
Users need to see the crux of your message without having to scroll.8. Make it easy to find information.
You’ve been on those sites where it’s just difficult to find what you’re looking for. If it’s easier for the reader to go back to the original search and try another company, they will.9. Provide access to tools your customers need.
Assessment tools, links to useful sites, or calculation tools will keep users coming back, even if they aren’t buying today.10. Have a prominent Search Box.
Users need to have an easy way to find just what they are looking for.Look at your site from a consumer’s point of view. What would drive you away? Try some of these tips and watch your bounce rate decrease.Get Posts Like These Delivered to Your In Box Each Morning:
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