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4 Top Facebook Marketing Platforms You Should Know About

Are you ready to take your Facebook page to the next level? Great. Here are 4 top Facebook marketing platforms that can help you take your game to the next level.

Agorapulse

A handy feature within Agorapulse is the ability to get real-time statistics on the performance of your Facebook page that also compares those statistics to your competitors.

It shows the progression of your fanbase, the impact of your posts and  even calculates the value of your Facebook page and the subsequent ROI.

All of their applications are optimized for mobile devices, including Timeline Management tools that make it easy to handle multiple administrators on your Facebook page. Best of all, Agorapulse allows you to customize your pricing based on exactly what you want. Instead of the typical Bronze, Silver, Gold approach, Agorapulse has sliders that give you the ability to mix-and-match your pricing so it fits your exact needs.

Heyo

While the standard Facebook page is great, platforms like Heyo can make your business stand out on social media through easy to use custom fan pages and apps. Custom fan pages drive your fans to an experience they would otherwise ignore when being directed to a standard Facebook page. It’s an easy way to build a memorable platform for viewers and customers that creates fan loyalty.

Heyo allows two distinct, uncomplicated services to building a fan page: template or custom.

If you can’t design, Heyo provides their own custom templates you can use. And if you want to design your own, Heyo has a publishing feature that you can use to design a custom fan page of your own.  Heyo Mobile makes these features available for your mobile device as well so your application and mobile website have the same custom template design.

Woobox

Woobox helps you easily create contests, sweepstakes, coupons and more to grow your fans and amplify your marketing. Their most popular Sweepstakes feature has had over 200 million entries and contains Call to Action features where Facebook users can be required to Like the Page (increasing fans), enter in their information (increasing customer database), or encouraged to share with their friends after entering (increasing outreach).

Woobox revolutionized Facebook contests and sweepstakes and allow for cross promotion with other pages, mobile access, and more.

You can also use Woobox to host polls and provide coupons through Facebook.

PostRocket

PostRocket uses their own Newsfeed Optimization algorithm that takes the Insights data provided on your Facebook Page and provides you with simple, but effective recommendations to help manage your Facebook page while also maximizing it. Here are two of their most impressive features:

  • Add Text & Filters to Any Photo: These texts and filters make your photos stand out on your viewers’ Newsfeed straight from PostRocket so you don’t have to go to any third-party software program.
  • Post at the Best Time: An awesome capability, PostRocket analyses your Facebook Page’s Insights data to automatically optimize your posts to reach more people. As we’ve mentioned before, what time your posts are released can factor into how many people read your posts. PostRocket takes your Facebook date and figures out the optimal time to post for your individual viewers and fans.

That completes our short tour of four of the top Facebook marketing platforms. What are your favorite Facebook marketing tools? Did we miss any of your favorites?

About the Author: Sorah Hyong is an account manager at 60 Second Communications, an Atlanta-based full service advertising agency.

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View Comments (14)

  • These are all quite new to me and I'm very grateful that I have read this. Thanks for sharing these marketing platforms. I'm sure it's big help for me and my company. :)

  • Thrilled to see Heyo on the list, thanks for the mention!

    Any reason why the linked in share button is not sharing properly onto the linked in profile?

    '404 (Page Not Found) Error - Ever feel like you're in the wrong place?'

    • Hi, Wesley --

      Funny you should mention the LinkedIn button. We've been having a challenge with that for months. In fact, we're offering a $100 gift certificate to anyone who can provide us the solution.

      We blogged about the offer here: http://goo.gl/gRbHr

      So far, we've had some great feedback/suggestions from our community. They've responded well to our crowd-sourcing request for a solution. If someone from Heyo can figure out the answer, we'll take extra-special care of you guys so feel free to respond.

      Thanks!

      -- Jamie

      • Jamie, I just returned to check the post and saw your reply. Are you still having the issue? It looks so from the blog article but was not sure. If so, please email support@heyo.com and we'll happily take a look.-Wesley

        • Thanks so much for the offer, Wesley. Much appreciated! As it stands, we're in good shape -- the problem was finally fixed. But I appreciate your offer.

          Cheers,
          Jamie

          • Hey Jamie,

            You are very welcome, glad to hear that!

            Although, I just tried to Linked In Share it and got the same error message!

            No worries, thanks again for the mention.

            Cheers,

            -Wesley

          • Hi Wesley -- Great to hear from you. I should have clarified -- it's fixed on new posts (as of mid-summer). The old posts are still broken. I'll reach out to you to see if we can't explore this a bit further. Thanks!

    • Hi Wesley,

      I just wanted to let you know that the LinkedIn issue has been fixed. Please feel free to share this post on Heyo's LinkedIn page!

      Thanks,
      Sorah

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